All posts tagged PR

8 ways to develop your own content

8 ways to develop your own content
Never be stuck again for ideas and topics to blog about It’s something many bloggers and PR people find difficult to be inspired by – a blank content calendar! Turn…

8 creative ways to use Pinterest in PR

8 creative ways to use
Pinterest is a platform for research, planning, buying and doing – the possibilities for business is huge and it marries well with how PR strategies can engage in a creative…

Supercharge your marketing in 2016

SME banner for web
Calling all Glasgow SMEs! Three of Scotland’s top PR professionals, all Fellows of the CIPR, have collaborated to develop a pop-up marketing workshop. It aims to equip small businesses with…

Scotland’s first PR festival launches

Early bird tickets on sale until 31 January
International speakers will share insight and best practice with senior public relations practitioners at Scotland’s first festival for public relations next June (Thursday 16th and Friday 17th). The inaugural PR festival, ‘The…

Why PR practitioners need to get geeky with analytics

analytics
I love analytics I love figuring things out and I love following data from one platform to another. Yes, if you don’t work in PR you might think this is a…

Opportunities for PR growth in Scotland

OPPORTUNITIES FOR PR IN
Scotland the country, Scotland the village It’s true what they say, Scotland may have 6,160 miles of coast line, but everyone knows everyone in PR and business once they get…

Top tips for your PR CPD plan

2015-11-11 14.33.40
I’ve worked in public relations (PR) for over 14 years and I’ve never claimed to know everything, but I’ve had a fair bit of experience across sectors and industries and…

Aura Pops: PR – being the eyes and ears

LS - Aura pops-eyes and ears
#AuraPops Public relations (PR) practitioners need to be the eyes and ears of organisations/businesses. They need to know its current perceptions and reputation. They need to know it, to help…

Aura Pops – 15 PR tools in 15 seconds

LS - Aura pops 15 tools
The second #AuraPops video is once again inspired by my work with #PRStack. Tools and workflow are what make PR practitioners better at their jobs, especially if they keep learning to use…

My PRStack on PRStack

prstack-cover
Today, the largest crowd-sourced education effort in public relations, #PRStack, has launched! A free tool for public relations practitioners, to help modernise PR workflow. The first PRStack launched earlier in…