All posts tagged measurement

Why PR practitioners need to get geeky with analytics

I love analytics I love figuring things out and I love following data from one platform to another. Yes, if you don’t work in PR you might think this is a…

News: Measuring and value of PR

September is Measurement Month and to coincide, a new version of measurement and valuation guidelines has been launched. The ‘Barcelona Principles’ have been updated for the first time since they…