All posts tagged influencers

Media relations – not as you’d maybe know it

Media relations
Media relations has changed from focussing on journalists to now identifying and working with influencers. PESO – the new PR media model has helped shape the way PR practitioners work…

How PR budgets are changing

How PR budgets are changing
PR budgets used to be for fees. As we work to the PESO model, when we’re working out PR budgets, we need to ensure there are resources for paid media. Recently…