All posts tagged evaluation

News: Measuring and value of PR

September is Measurement Month and to coincide, a new version of measurement and valuation guidelines has been launched. The ‘Barcelona Principles’ have been updated for the first time since they…

Aura’s 10 step ultimate PR success recipe

Over the fourteen years or so I’ve worked in PR, I’ve developed Aura PR’s own recipe for working with clients, from the outset to the evaluation. PR practitioners, in-house and agency,…