pr and communication consultancy
PR and communication consultancy by Laura Sutherland
I offer strategic PR and communication consultancy and work with clients who need an independent expert who will work with them on very strategic and often sensitive elements of their organisations. I act like an extension of the team but I have the ability to be objective in my approach.
For example, looking at how crisis communication fits with a property management company and developing bespoke strategies and practical plans and toolkits to help before, during and after a crisis hits.
In addition, I’ve been working with a global expert in nuclear waste, conducting stakeholder research around its transformation strategy. The results of the research will now be used to develop an action plan for things which require to be done prior to developing a future-focussed strategy.
I’ll always be happy to sign NDAs and as I abide by the CIPR Code of Conduct you can be guaranteed a confidential, ethical and highly professional pr and communication consultancy service.
Read more about me and you’ll see why you’re getting the very best consultancy from me. The award was given because of my commitment to the highest standards of professionalism, the relationships I build within my own industry and my clients and the respect both have for me, too.
PR and communication consultancy is where I excel. I help clients solve problems, realise opportunities and I help equip them to be able to deliver value to the business, demonstrating the impact it has and proving that public relations is a strategic management discipline.
Ways you can work with me:
Crisis management (proactive approach to reduce the risk and plan ahead in case of a crisis)
Audit and review (an independent audit and review of strategy, plans, channels and teams)
Strategy and activity – integration is key to a return on investment
How I work and what you can expect
Your business objectives are at the heart of any public relations and communication activity whether it’s raising awareness of your product/service or selling your business.
I work with clients to understand their business/organisation – the good, the bad and the ugly, prior to developing any proposals. Fully understanding your business means fully understanding the challenges and opportunities. It starts with people, understanding, planning and preparation. Strategic goals and key performance indicators are essential in every strategy otherwise, what’s the point?
I adopt the PESO model, covering paid, earned, shared and owned ‘media’. PESO demonstrates a truly integrated approach, as you’ll see from the diagram below, and a return of investment. That’s essential to any business and furthermore, allows better monitoring, reporting, data, analytics and measurement.
As a Chartered PR professional, you can be sure that you’ll get up-to-the-minute skills and knowledge from me through my commitment to continued professional development.
What happens first?
Once you’ve agreed I am the consultant you’d like to work with, I’ll send over a client brief form, which asks questions about the business, the challenges, opportunities, competition etc. This will help me get a clear picture of your understanding of the situation and your business.
We’ll then agree a fee for the initial stages of discussion, meeting and strategy.
From there, I will work with your budget to prioritise strategic activity and we will agree key performance indicators, methods of evaluation and key milestones.
Will there be a contract?
Yes. Before I undertake any work, a contract will be written using the standard contract from the Chartered Institute of Public Relations, which is there to protect both you and me.
You will also be provided with a copy of the CIPR’s Code of Conduct, by which I abide.
How can I be assured of quality?
As a Chartered PR professional, you can be assured of the very best quality of communication consultancy in terms of knowledge, leadership, ethics and strategy. My Fellowship was awarded for outstanding contribution to the CIPR and the industry. Read more here.
I plan and complete my continuous professional development every year to sustain Fellow grade and my Chartered status.
I am also passionate about being the best practitioner I can be and to help keep pushing the industry forward, so my passion for public relations will shine in my work.
How do you measure success?
At the outset, we will have agreed objectives and goals for public relations work. After the project/campaign we will measure how effective it has been using AMEC’s integrated evaluation framework to ensure we’re providing valuable and measurable results.
How this is presented will vary per client and your requirements. My communication consultancy will be a partnership between clients and me, built on trust and mutual respect.