Just a week after being honoured with the Sir Stephen Tallents Medal from the CIPR’s President, Emma Leech, I’ve won ‘Consultant of the Year’ again at the PRCA Dare Awards.

The awards were held in Edinburgh last Thursday (27 June), but because I was working late and leaving on the early flight for holiday the next day, I couldn’t attend the event. The lovely Wilma from PRCA picked up the award on my behalf. I’m meeting her this week to collect it.


I’m delighted to have won this award again. It’s recognition of the hard work I put in to my business and clients, as well as the time I give back to my own industry. It’s also a nod to the continuous professional development plan I set myself and my passion for being the best I can be, to give clients the best advice.

I’d like to thank¬†everyone for their ongoing support. Last year was a big year as Aura turned 10 in November, I won the award and was included in some amazing industry projects. This year is shaping up not too badly either ūüėČ

I don’t often enter awards as most PR awards are all geared towards campaigns, rather than the strategy, measurement, evaluation or impact they have had. The individual awards seem more meaningful as they recognise¬†the person’s work.

Being a PR consultant isn’t easy. It’s certainly not as glamorous as people deem it. I’m also not a freelancer. I don’t plug gaps in agencies or¬†have short term relationships with clients. In fact, my¬†longest standing client is the West End Festival and I’ve worked with them for eight years, advising on community engagement, event development, social media integration and how to maximise public relations on a shoestring budget.

If I could sum up what being a PR consultant meant to me, I’d say the learning and development work I do for myself, allows me to be the best consultant possible. I am armed with the latest skills, up-to-date knowledge and am leading with entrepreneurial thinking. I have to come up with solutions to problems. I need to be the person who gets shit done. I also need to know when to say no, when to challenge the wrong decision and when to walk away if things are underhand. As well as being a PR consultant, I’m also a business woman, an entrepreneur, a creative thinker, a novice designer and positive influencer.

It’s onwards and upwards now I’m back from a long weekend, preparing for another long weekend next week, but I’ve finished my new to-do list and I’ve made good headway for starting back.

One last thing. I was asked to go onto Chris Lee’s podcast last week and this is the result. Click here to listen to us chatting about #PRFest, crisis communication, being braver as practitioners and my strong views about how the media are not representing public interest.

Thanks for stopping by! Please do share the news or share the link to the podcast. 

Oh, and if you missed it before, you can listen to me on PRCA’s PR Cast, by Izzy and Harry, by clicking here. We recorded it at #PRFest and covered off a multitude of things!