After a four-way pitch, Scottish PR agency, Aura, has won the public relations contract for The Big Lunch Scotland.
Aura’s chief, Laura Sutherland said: “I’m thrilled Aura gets the chance to work with such a great initiative, bringing people and communities closer together. Our proposal was based on how PR can be used for social good and we’re finalising the work plan which will include paid, earned, shared and owned media.
“Aura is well seasoned at working with multiple partners, so we’re also looking forward to working with the UK team, helping deliver a more tailored approach to Scotland.”
Emily Watts from the Eden Project, which manages The Big Lunch, said: “We’re delighted to be working with Aura PR this year on what we hope will be another bumper year for The Big Lunch and communities across Scotland. We were very excited by Aura’s pitch presentation and we’re looking forward to developing an engaging PR and communications activity plan.”
Work has already started with the a Scotland communications audit and an announcement will shortly follow with final plans for The Big Lunch.
About The Big Lunch
The Big Lunch is a very simple idea from the Eden Project. The aim is to get as many people as possible across the whole of the UK to have lunch with their neighbours annually on the first Sunday in June in a simple act of community, friendship and fun. Since starting in 2009, thousands of Big Lunches have taken place in all types of communities. In 2015, 7.29 million people took to their streets, gardens and community spaces for the seventh annual Big Lunch.
This year’s Big Lunch takes place on Sunday 12th June.
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