Once again Aura will work with the West End Festival to promote the third Glasgow’s St. Andrew’s Day Torchlight Parade.
Taking place on Friday, 30 November, St Andrew’s Day, the event aims to attract 1,000 torch bearers and many people lining the streets as the parade walks through the west end of Glasgow.
Scottish actor, David Hayman, will lead the parade, as WEF once again supports his charity, Spirit Aid, by donating a percentage of the ticket income.
Torch tickets are £10 and wrist bands to participate without a torch are £3. Visit www.torchlightparade.co.uk for full details.
Aura is handling the media relations, social media, email marketing and is working collaboratively with partners such as Glasgow Life to maximise opportunities for awareness.
Paid activity includes working with Glasgow’s biggest online news and magazine site, Glasgow Live.
Keep an eye out on WEF’s social channels for live action on the night, as Laura reports on the event.