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New: Free 2021 planning guide

I’ve launched my annual planning guide today, which will help you use your 2020 review and turn it into a positive plan of action for 2021. Although we cannot plan…

New mentoring plan launches to help PR and comms pros

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A new mentoring plan which is a blend of mentoring and development coaching, has launched to help PR and communication practitioners develop in their roles and in the industry. I’ve…

‘DRIVEN Pledge’ launched to help tackle diversity in PR

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PRFest, the event and community of PR professionals Laura has built, has launched the DRIVEN Pledge today, to help the public relations and communication industry tackle its problem with diversity and inclusion.  PRFest,…

Aura launches blueprint for businesses to re-ignite out of COVID-19

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Blueprint for businesses to re-ignite I believe SMEs are the lifeblood of our economy and are vital to the success of many of our country’s ambitions. I also believe they…

LIVE webinar: planning to prepare, preparing to ignite

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On 27th May at 11.30am, I’ll be going live to help business leaders Over the last eight weeks I’ve been in limbo between a small amount of client work, the…

Working in a Pandemic Planning Package

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Protecting your enterprise. Protecting your staff and customers and encouraging long-term loyalty. Protection starts with planning… The world we knew will be no more. Businesses had to change in a…

Post-pandemic press kit for small businesses and entrepreneurs

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Get ahead right now and have your press kit on your website and social channels, ready to capture a journalist’s attention. Something snappy, telling your story, well designed and great…

FREE virtual business support launched

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Free Virtual Business Planning #PRSurvival #BizSOS Join consumer PR expert Claire Etchell, aka NakedPRGirl, and me for a free virtual meet-up this Friday. It’ll help ensure you are communicating effectively and keeping…

Laura accepts position as PRCA Scotland Chairman

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The PRCA has asked me to chair the Scotland group and I’ve accepted. I’m honoured to be asked to serve as the Scottish chairman, and am pleased to be setting…

Aura Academy launches and new brand identities unveiled

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I’m very pleased to launch a new brand identity for Aura today along with my new training and events programme, the Aura Academy. The Aura Academy launches today and coincides…