All posts in Blog

Risks To Reputation Need To Be Considered Before Issues Arise

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As more restrictions have been placed on five different Scottish locations, I want to reinforce the need for proper and robust risk assessments to your business. Risk assessments do include…

New mentoring plan launches to help PR and comms pros

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A new mentoring plan which is a blend of mentoring and development coaching, has launched to help PR and communication practitioners develop in their roles and in the industry. I’ve…

Is influencer relations the tool to help PR better integrate?

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We often talk about how departments work in silos – marketing doesn’t speak to press, communication sits separately for some reason and all too often, none of them have a…

Don’t go boom and bust…

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Often over the 19+ years I have worked in public relations, I’ve advised clients not to go ‘boom’. A consistent explosion of their business or indeed them personally, regularly in…

Re-imagining city centres

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Have city centres had their time? For months we’ve worked from home, bought locally, stopped travelling unless essential and most us feel comfortable staying local. The lockdown has showed the…

How has our own communication changed during lockdown?

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PC (pre-COVID), my diary really only consisted of face-to-face meetings. We didn’t tend to schedule calls and emails were just sent as and when. Now, after the world had to…

Aura’s DRIVEN Pledge

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Earlier today I launched PRFest’s DRIVEN Pledge initiative, which is a free easy-to-use tool, which aims to help PR leaders and individuals start making positive changes to their approach to…

‘DRIVEN Pledge’ launched to help tackle diversity in PR

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PRFest, the event and community of PR professionals Laura has built, has launched the DRIVEN Pledge today, to help the public relations and communication industry tackle its problem with diversity and inclusion.  PRFest,…

The state of PR – pre-lockdown

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Today the CIPR’s State of the Profession Report (2020) has been launched and I’d like to say I’m shocked and surprised about the findings, but whilst the dials may have…

P2P PR

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P2P public relations, or People to People PR, is something I’ve been thinking about for some time. As brands are turning into people and people are turning into brands, COVID-19…