All posts in Blog

New blog: how to ace PR during COVID

pr tips
I was speaking at the Business Women Scotland event last week and I was asked to speak about public relations during COVID. Having held many SME business webinars over the…

New app Clubhouse – yay or nay?

NEW BLOG
A new app, Clubhouse, was launched last year and it saw only few thousand celebs and influencers join. It’s an audio-only app and is only for Apple users. Are you…

New events and speaker engagements

In conversation with...-3
Kicking off this week, Aura will be hosting three events for the PR and communication industry. On Thursday, Laura will be ‘In Conversation with Roy Templeton, Head of communication at…

New: PR Live is launched

twitter of GOING LIVE
I’ve launched PR Live, a weekly Instagram Live to help PR professionals with basic pointers and SMEs with tips for how to keep momentum during the pandemic and how to…

New post about 2020 reflections

Wishing-you-a-very-Merry-Christmas
Every year I do a round-up in December but I think reflecting on the year is a better idea this year… 2020 started off like any normal year, but when…

New: Laura is honoured with prestigious Fellowship

fellowship
Today, it has been announced that I’ve been awarded another Fellowship from the public relations and communication industry, this time from the PRCA. I’m honoured to be included in such…

Want to help build Scotland’s PR community?

PRCA Scotland blog
I joined PRCA Scotland as its Chair in January this year. We set out to make things simple, effective and drive value for members. In March, we very quickly changed…

Your annual review – free download

Let’s face it, we can’t review 2020 against any planning we did last year or pre-COVID. We’re going to have look at the facts and data and be honest with…

People Development and Mentoring is Key to Business Success

PRCA people development & mentoring
Today I presented “People Development and Mentoring in Public Relations” to the PRCA membership, in its weekly Zoom meet up. When I was asked to speak and to confirm my…

Risks To Reputation Need To Be Considered Before Issues Arise

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As more restrictions have been placed on five different Scottish locations, I want to reinforce the need for proper and robust risk assessments to your business. Risk assessments do include…