All posts in Blog

P2P PR

P2P PR
P2P public relations, or People to People PR, is something I’ve been thinking about for some time. As brands are turning into people and people are turning into brands, COVID-19…

Returning to physical work places – PR tips

returning to a place of work
Communicating in a crisis is essential. Communicating after a crisis is just as important. Why? People still need to be guided and assured. Remember, communication isn’t just words, it’s meant…

Leadership thinking – what we need to focus on

leadership thinking
Yesterday I tuned into a PRCA webinar featuring leadership coach, Elise Mitchell. I’ve always been skeptical of people who call themselves leadership coaches, but I’d heard of Elise before and…

Digital transformation plans have been accelerated by COVID-19

digital transformation plans
Many of us in public relations have been talking about digital transformation plans in recent years, but business leaders haven’t necessarily ‘got it’ or wanted to invest… until now! Fast…

10 weeks of uniting PR pros and an industry-wide campaign challenge

Copy of #PRsUnite-3
#PRsUnite after 10 weeks When lockdown was announced, like most other PR firms and agencies, I lost work. I still had work but I needed to change my own strategy…

How to execute a virtual interview

virtual interviews
Virtual interviews – getting the best possible outcome Last week my colleague, Lee Madigan delivered a short webinar to our PRCA Scotland members about delivering a virtual interview. Here’s my…

Company culture – the glue that holds the organisation together

company culture
Company culture is more important than ever As staff feel isolated, teams have been separated, organisations need to consider people at the heart of every decision and the company culture it…

Engagement in news is more than a press release

press release
More than a press release – a blend of activity will see a much bigger impact Following my theme of helping small businesses right now, I’ve seen a rise in…

Creating your own content to help promote your business

creating your own content
Creating your own content When I speak to small businesses right now, mostly on social media, many are asking what they can do to promote themselves.  Now, as you’ll know…

Preparing for work-life with COVID-19

work-life with COVID-19
Preparing for when measures are relaxed What will work-life with COVID-19 look like? This may be too soon for some to even contemplate, but for others, thinking and planning ahead…