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New: Laura is honoured with prestigious Fellowship

fellowship
Today, it has been announced that I’ve been awarded another Fellowship from the public relations and communication industry, this time from the PRCA. I’m honoured to be included in such…

Want to help build Scotland’s PR community?

PRCA Scotland blog
I joined PRCA Scotland as its Chair in January this year. We set out to make things simple, effective and drive value for members. In March, we very quickly changed…

Your annual review – free download

Let’s face it, we can’t review 2020 against any planning we did last year or pre-COVID. We’re going to have look at the facts and data and be honest with…

People Development and Mentoring is Key to Business Success

PRCA people development & mentoring
Today I presented “People Development and Mentoring in Public Relations” to the PRCA membership, in its weekly Zoom meet up. When I was asked to speak and to confirm my…

Risks To Reputation Need To Be Considered Before Issues Arise

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As more restrictions have been placed on five different Scottish locations, I want to reinforce the need for proper and robust risk assessments to your business. Risk assessments do include…

New mentoring plan launches to help PR and comms pros

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A new mentoring plan which is a blend of mentoring and development coaching, has launched to help PR and communication practitioners develop in their roles and in the industry. I’ve…

Is influencer relations the tool to help PR better integrate?

influencer
We often talk about how departments work in silos – marketing doesn’t speak to press, communication sits separately for some reason and all too often, none of them have a…

Don’t go boom and bust…

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Often over the 19+ years I have worked in public relations, I’ve advised clients not to go ‘boom’. A consistent explosion of their business or indeed them personally, regularly in…

Re-imagining city centres

city centre
Have city centres had their time? For months we’ve worked from home, bought locally, stopped travelling unless essential and most us feel comfortable staying local. The lockdown has showed the…

How has our own communication changed during lockdown?

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PC (pre-COVID), my diary really only consisted of face-to-face meetings. We didn’t tend to schedule calls and emails were just sent as and when. Now, after the world had to…