P2P public relations, or People to People PR, is something I’ve been thinking about for some time. As brands are turning into people and people are turning into brands, COVID-19…
Communicating in a crisis is essential. Communicating after a crisis is just as important. Why? People still need to be guided and assured. Remember, communication isn’t just words, it’s meant…
Yesterday I tuned into a PRCA webinar featuring leadership coach, Elise Mitchell. I’ve always been skeptical of people who call themselves leadership coaches, but I’d heard of Elise before and…
Many of us in public relations have been talking about digital transformation plans in recent years, but business leaders haven’t necessarily ‘got it’ or wanted to invest… until now! Fast…
#PRsUnite after 10 weeks When lockdown was announced, like most other PR firms and agencies, I lost work. I still had work but I needed to change my own strategy…
Virtual interviews – getting the best possible outcome Last week my colleague, Lee Madigan delivered a short webinar to our PRCA Scotland members about delivering a virtual interview. Here’s my…
Company culture is more important than ever As staff feel isolated, teams have been separated, organisations need to consider people at the heart of every decision and the company culture it…
More than a press release – a blend of activity will see a much bigger impact Following my theme of helping small businesses right now, I’ve seen a rise in…
Creating your own content When I speak to small businesses right now, mostly on social media, many are asking what they can do to promote themselves. Now, as you’ll know…
Preparing for when measures are relaxed What will work-life with COVID-19 look like? This may be too soon for some to even contemplate, but for others, thinking and planning ahead…
