All posts in Blog

Don’t go boom and bust…

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Often over the 19+ years I have worked in public relations, I’ve advised clients not to go ‘boom’. A consistent explosion of their business or indeed them personally, regularly in…

Re-imagining city centres

city centre
Have city centres had their time? For months we’ve worked from home, bought locally, stopped travelling unless essential and most us feel comfortable staying local. The lockdown has showed the…

How has our own communication changed during lockdown?

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PC (pre-COVID), my diary really only consisted of face-to-face meetings. We didn’t tend to schedule calls and emails were just sent as and when. Now, after the world had to…

Aura’s DRIVEN Pledge

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Earlier today I launched PRFest’s DRIVEN Pledge initiative, which is a free easy-to-use tool, which aims to help PR leaders and individuals start making positive changes to their approach to…

‘DRIVEN Pledge’ launched to help tackle diversity in PR

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PRFest, the event and community of PR professionals Laura has built, has launched the DRIVEN Pledge today, to help the public relations and communication industry tackle its problem with diversity and inclusion.  PRFest,…

The state of PR – pre-lockdown

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Today the CIPR’s State of the Profession Report (2020) has been launched and I’d like to say I’m shocked and surprised about the findings, but whilst the dials may have…

P2P PR

P2P PR
P2P public relations, or People to People PR, is something I’ve been thinking about for some time. As brands are turning into people and people are turning into brands, COVID-19…

Returning to physical work places – PR tips

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Communicating in a crisis is essential. Communicating after a crisis is just as important. Why? People still need to be guided and assured. Remember, communication isn’t just words, it’s meant…

Leadership thinking – what we need to focus on

leadership thinking
Yesterday I tuned into a PRCA webinar featuring leadership coach, Elise Mitchell. I’ve always been skeptical of people who call themselves leadership coaches, but I’d heard of Elise before and…

Digital transformation plans have been accelerated by COVID-19

digital transformation plans
Many of us in public relations have been talking about digital transformation plans in recent years, but business leaders haven’t necessarily ‘got it’ or wanted to invest… until now! Fast…