International TV Festival and the changing way we consume


International TV Festival

The International TV Festival took place this week in Edinburgh, with a host of celebs, the MacTaggart Lecture and a speech from First Minister, Nicola Sturgeon.

Scotland’s power

Banging the drum for Scotland, I do. I like when Scotland is represented on a UK, EU or global scale. Why should’t it be? We’re inventors, designers, poets and writers and importantly, passionate people. In her speech, Nicola Sturgeon called for Scottish Parliament to have greater control over programming of BBC Scotland and for it be de-centralised from London.

She suggested a new BBC Scotland channel and a second radio station. Culture Secretary, Fiona Hyslop said they could be funded from BBC UK’s budgets. (I do take the point Ken MacQuarrie (BBC Scotland Director) made about it being the British Broadcasting Corporation, though, which takes the conversation into taxes and the powers Scotland holds.)

The corporation said the money raised from Scottish households also helps fund “much-loved services across the UK” such as BBC One and Radio Two, as well as technology such as the online iPlayer.  The Independent

A Scottish perspective

However, the biggest point made by Ms Hyslop was one that deserves due consideration. UK national and international stories need to be told from a Scottish perspective, and I think that needs to be regardless of what platform. The majority still don’t understand the differences in cultural, business and media landscapes in Scotland, compared to the rest of the UK. It’s like with international PR, there are many aspects to be considered to ensure you’re effective, you don’t offend, you’re following other cultural ‘rules’ and can overcome barriers.

Quality content only, please

One personal point I’d like to make is about quality of content. Programmes likes River City are not the types of programme I commit time to watching and as pointed out by many, why would we want to stop watching the likes of Eastenders and Strictly?

The way we watch TV is changing, drastically

The biggest point though, is the way people are now consuming television programmes (and wider media), is changing rapidly. With the rise (and addictions!) to box sets and the mobile/tablet platforms to consume streamed programmes, such as Amazon Prime and Netflix (Netflix with over 62 million paying subscribers/members), as well as catch-up TV when you can fast-forward through the adverts, how is TV going to be shaped up with a new Scottish channel?


Thanks for taking the time read this post. If you found it interesting please share it. Let me know your thoughts on how consumers are watching programmes via @laurafromaura or @AuraPR using #AuraTalk

Blog post by Laura Sutherland

Photo by Lenny Gonzalez