Last year I was part of the #PRstack community which saw issue 2 of #PRstack being published featuring 30 more ‘how to’ guides being developed for PR tools.

This month, I was preparing a presentation for the CIPR, “Visualisation Tools for PR”, which was used for my recording of a webinar and promoted to CIPR members as part of CPD. During my research, just to be sure I wasn’t missing anything new, I came across one or two new tools, Recite, for creating visual quotes and Easelly! It encouraged me to share more practical tips on the blog demonstrating how easy it is to do a good job in jig-time!

pr visualisation toolMany tools are free to use and you only pay if you use the premium images or want to access premium templates.

Visualisation in PR is more important than ever as people consume the majority of information via mobile or tablet. A picture really has to tell 1,000 words!

Not forgetting gifs and video, PR practitioners need to be clever in how they use images, words and a call to action. Twitter has now integrated gifs into the mobile app, allowing people to quickly show how they feel.

What does it all mean? A massive opportunity for businesses who can leverage the power of visual marketing.

What to consider: keeping in-line with the brand


  • Main image
  • Content of text/call to action
  • Font


My absolute favourite tool has to be Canva. It has a huge amount of free images, photos, templates, styles, fonts and is great for inspiring other ideas, too.

Here’s Canva in 5 easy steps:

#1 Choose from ready-made templates or use your own dimensions

PR visualisation tool 1

In this instance we’ll choose a Facebook post

PR visualisation tool 2

#2 Choose an image, upload your own or choose a background colour (go to elements if you want to choose an image)

PR visualisation tool 3

#3 Add your text

Dark image – light text

Light image – dark text

– Type of text or template text

PR visualisation tool 4

#4 Get the visual right

Change the transparency, add a link to the image, add a filter

pr visualisation tool 4

#5 Download

Choose from a PDF or jpeg and if you’re only using for the web, you don’t need it print resolution


#6 Other things to note

  • Make account public or private
  • All your designs are saved and can be changed and reused or replicated
  • You can create everything from social media posts, to email footers, letterheads to magazines and e-books!
  • You can add pages below and when you save the file as a PDF they save as separate pages within the PDF

If you’re a CIPR member check out the webinar – it went live yesterday. I explore Pablo in 5 easy steps and also mention Recite and Easelly.

Please share this post with colleagues if you think they’ll find it useful.

Blog post by Laura Sutherland @laurafromaura.