The benefits of podcasting are growing

As podcasting is becoming bigger than ever, the benefits of podcasting are growing for us and our clients.

Last year I launched my own podcast, People Buy People, and more than ever, podcasts are growing as a channel for us to share our content, discuss meaningful things and build relationships.

I’m currently developing content for my podcast workshop next week and thought I’d share what I think the benefits of podcasting are.

Podcast facts *OfCom

Podcasts are booming in the UK, with nearly six million adults now tuning in each week.

The number of weekly podcast listeners has almost doubled in five years – from 3.2m in 2013 to 5.9m in 2018.

The increase is across all age groups, but the steepest growth is now among young adults aged 15-24 – with around one in five (18.7%) now listening to podcasts every week

Some other nuggets:

  • Comedy is the most popular podcast genre, followed by music, TV and film.
  • Half of podcast listeners are under 35. While only 29% of traditional radio listeners are under 35, this rises to 49% for podcasts
  • Almost all podcast listeners tune into radio too. Almost all podcast listeners (96%) also listen to the radio each week, though live radio commands a much lower share of their total listening activity (48%) than adults generally (75%).
  • Radio and TV broadcasters are embracing the medium. Podcast versions of BBC radio programmes such as Desert Island Discs feature regularly in Apple’s iTunes podcast chart.
  • TV broadcasters are increasingly interested in podcasts as a source of material for TV shows, or as an extension of established series (such as ITV’s podcast Love Island: The Morning After)

What’s stopping you?

After my research, I found out some of what you say is stopping you producing your own podcast:


  • Knowing where to start
  • Time
  • Ideas for content
  • Lack of equipment
  • Weighing up value to you
  • Confidence
  • Research
  • Persuading people to interview

The benefits of podcasting:

  • A whole channel you’re in control of
  • Cost effective
  • An opportunity to expand conversations your brand is passionate about
  • An opportunity to bring in expert commentary for interview, adding credibility to the show
  • A thought-leadership platform
  • Complement other media forms e.g. radio
  • It’s an alternative audio and sometimes video piece of content
  • Allows the listener to tune when is convenient to them, plus they can subscribe in one click
  • You can build relationships with your followers through listening to their feedback and suggestions
  • Great for practicing public speaking and building confidence
  • People will start to pitch their ideas to be included
  • You can consider monetising
  • Easy to learn and develop

So, if you’re sold on the idea of starting your own podcast show, sign up to come to my practical workshop next Tuesday (14th January) to learn how to set it up, record, edit, host and launch! Full information and tickets via this link.

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