Today, the largest crowd-sourced education effort in public relations, #PRStack, has launched!

A free tool for public relations practitioners, to help modernise PR workflow.

The first PRStack launched earlier in the year by CIPR Past President and Chief Engagement Officer at Ketchum, Stephen Waddington (@Wadds) and the crowd-source approach has demonstrated two things 1. the ability to quickly gather a community and use it for practical improvements and 2. hunger for tools and streamlining workflow in public relations.

PRstack is the largest crowd-sourced education effort in the history of PR practice and I am really thrilled to be part of this exciting project, which will travel across the world. 48 free ‘how-to’ guides are now available to help public relations professionals get better at ‘digital PR’.

The second e-book comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created nearly 50 practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO).

Stephen Waddington, who spearheads the project, explains: “I’ve always been mildly envious of the co-operative spirit that exists in coding and SEO. Open source communities tackle issues that the industries are facing and aid learning and development.

“They’re typically focussed on a single goal and operate outside existing industry structures. This enables them to move quickly. It turns out that the public relations industry can also put aside competitive issues and open source. It’s how PRstack was created.

“This is an invaluable resource for anyone who works in PR in 2015 and beyond.”

In one of my earlier posts, ‘A stack of PR learning‘, I talked about my choice of MailChimp as a tool for integrating content. You can find this via the PRstack e-book or website.

pg1 MailChimp subscriptions

I reckon that email marketing should be part of content marketing and planning and this is definitely a huge part of public relations nowadays. What you write should provide value and should engage audiences. Why write if you’re not telling your audience you’ve done it? You can read all my guide and tips for using MailChimp in PRStack.

Now I’ve been involved, I was trying to think of a clever way I could help launch the second edition. Clever or not, I came up with writing a blog about “My PRStack on PRStack”; it’s the easiest tool of them all!

1. Log onto

Screen Shot 2015-09-29 at 21.08.51

2. I’d recommend you immediately download the e-book, for FREE! It’s a PDF and can be saved to Dropbox, OneDrive, your desktop or whatever other cloud system you might use.

Screen Shot 2015-09-29 at 21.12.50

3. Using the web app, you can use the two drop down menus at the top to search by ‘Area’ or ‘Goal’

The areas of public relations range from media relations to community and the goals range from planning and insights to monitoring and analytics. It covers a wide spectrum of a public relations practitioner’s job. Under each section you’ll find a list of alphabetically organised tools with a paragraph summary on the tool. You then have the option to click on it to find out more.

4. You can see who’s read the tool guide and who rates the tool as a good one, by the favourites

Screen Shot 2015-09-29 at 21.20.43

5. If you think there is incomplete information, you can also input into the open source Google doc

6. I’d recommend you think about the CPD format – what do you want to learn, what did you learn and how will you implement this in your work….what impact will it have?

7. Sign up for future updates so you’re always in the loop!

8. Complete your CPD on the CIPR site – another 5 points!

Full info here. Thanks to Prezly for their awesome work and of course to Wadds for making it happen.

The print version of PRStack is available on Blurb.

Quote from me if you like:

Laura Sutherland, Chief at Aura PR and Board Director of the CIPR commented on her involvement: “I was delighted when the second project was announced as I was disappointed not to have had the time to contribute first time round.

“The wealth of knowledge and the skills that lie within the practitioners who contributed to #PRStack is incredible. Practitioners from across the world! It’s diverse, it’s relevant, it’s new and whoever reads it will undoubtedly be excited to go away and put into practice what they learn.

“Open sourcing in PR isn’t always easy. In the past I’ve experienced reluctance to participate and ‘give away ideas’, but this community shows real vision in how we can work together to help improve our profession. It can only be a good thing!”

Thanks for reading and if you’ve enjoyed my post and in particular are impressed by #PRStack, please share across your networks! You can contact me directly @laurafromaura on Twitter but if you need anything else, let me know!