Today, it’s been highlighted the necessity for a wider awareness and appreciation needed to manage reputation on Wikipedia. Michelle Mone’s office has been accused of being ‘guilty of wiki washing her online biography’, by The Herald and Evening Times. Full story here.

I just wanted to put it out there that the CIPR has developed very handy guidelines for PR professionals who want to engage with the wiki community. Here’s the link and here’s the descriptor:

This guide is intended to provide clear and detailed advice on how PR professionals should engage with the Wikipedia community. It also aims to highlight best practice and equip public relations professionals with the advice needed to navigate the grey areas of Wikipedia engagement and with an understanding of how to protect an organisation’s or client’s reputation openly and transparently.

This document was updated in July 2014.

Link to document and page.

We need to uphold professional standards!

Thanks, Laura from Aura