I wrote this blog post for Scotland’s 2020 Climate Group yesterday.
As someone who works across both the business of public relations and communication and climate change, I was intrigued to read so many articles on people’ s thoughts on how to communicate climate change.
This article by The Guardian, talks about mobilising cultural practitioners to promote the understanding of climate change and I agree, there needs to be an understanding of the issue before people will change behaviours. Have a read to get the angle….
Like in my ‘day job’, analytics and statistics back up content or stories being built and it’s indeed the same for climate change, but even with these stats we’re finding it difficult for everyday people to understand. That’s potentially because there is jargon, technical language and also uninspired repetition of message and language, which people turn off to.
The Centre for Climate Change Communication is another interesting organisation who has built on informed research and analysis to change behaviour…for social good. Have a read about how they use science in the climate change battle.
Last year I initiated an informal group of public relations, marketing and communications professionals whom I know, across different businesses and organisations. The intention was to keep the conversation going, share information and support activity across the climate change and sustainability agenda. With over 50 people on that list, there is a force to be reckoned with if utilised appropriately, relevantly and in a timely manner. The PR and communications departments are often the unseen engine rooms of most businesses and organisations, ensuring internal and external communications are being strategically planned and executed and who better to engage and help spread the word?
So, it’s my suggestion that we follow the ethos of Scotland’s 2020 Climate Group to collaborate; this collaboration will see our communication become stronger, wider spread and have more impact. Through collaboration we can learn from mistakes, make use of best practice and help Scotland meet it’s target of a 42% reduction in ghg emissions by 2020. This also goes for all sectors of society!
The best and most timely example of communication and climate change came about yesterday from Virgin in this blog post (talk about timing eh?!). This post resonates with me and all that I’ve been talking about in the 2020 Climate Group. ‘Storytelling for change’ – my post is merely one small example compared to Virgin’s, but by collaborating to tell the story, see the impact broaden. I should just have reposted exactly what it said!
If you work in PR/communications and climate change, I’d love to hear from you! I’m @laurafromaura on Twitter, you can connect with me on LinkedIn or you can speak to the 2020 Climate Group via @2020ClimateGrp or via its LinkedIn page.
If you found this blog useful feel free to share it. One last ask! Check out Scotland Lights up Malawi and help spread the word or donate if you can! Much appreciated.