I was with a client today who quoted me to someone, unrelated, who happened to be leaving the meeting I was joining. It was about planning for crisis. I thought to myself, “yes, they really do listen – I’m glad they have remembered that”.

Trust is a huge part of a public relations practitioner’s role- with clients, with the media, with information and with strategy.

People build relationships with people by relating to personalities and by conversation but if you don’t trust someone, you’re unlikely to get to a personal level with them. Being on a personal level with someone is essential. You have to earn trust. It also forms part of your reputation which in our business, generally precedes you!

So, with this in mind, here are my 5 tips for building and earning trust that’s so crucial in our business:

  1. Always be open and honest, even if it means recommending a different tactic
  2. Ensure you can deliver whatever you promise
  3. Remember and act in an ethical and moral manner
  4. Be respectful
  5. If you believe it, say it with conviction!

And a final point, if you’re a member of the CIPR you are bound by its Code of Conduct, which plays a key role in setting and maintaing standards. If you’re not a member, please consider it, as we continue on our march to professionalism!

Thanks for reading my post – if you found it useful or think others will, please feel free to share it.

Blog post by: Laura Sutherland FCIPR