Over the last few weeks, I’ve noticed that people have been asking one very relevant and underused question – What’s the point of it?

In any work we carry out in PR and Communications, we must ask ourselves the relevancy of saying something, doing something and then asking a secondary question, what do we want the reaction to be once we say or do that?

Yes, some people would rather bash on than take the extra time to think it through, but if you’re being strategic and you want to be effective in what you do, you must ask these basic questions.

The same principals lie across advertising, media relations, events, social media, emails, direct mail and even surveys.

Ask these three questions and you’ll be far more effective:

  • Why are you doing or saying that?
  • Where will you be saying it or doing it?
  • What goals do you want to achieve from this action or these words?

The last thing you need to think about is how you can track and measure your actions and words and at what intervals.