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Aura PR  

Aura PR isn’t your traditional PR firm. It’s led by a strategic advisor with a hunger for information and an ability to work with businesses as a critical friend.

Aura is a solution-driven, PR and communication consultancy, working across borders, run by me, Laura Sutherland – a chartered PR advisor, a PR industry ambassador and a moderniser.

My strategic thinking and business acumen allow me to break down your challenges and develop solutions aligned with your mission, vision and values. Whether it’s developing your reputational risk plan, managing a crisis or developing creative engagement plans.

Did I mention I won PR Consultant of the Year in 2018 and 2019 at PRCA Dare Awards? I must be doing something right…

Aura PR is built on the belief of data-led, people-to-people (P2P) public relations and communication. Brands are turning into people and people are turning into brands nowadays. I use data to inform strategy and to help humanise brands in how and what you communicate. 

I’ve set out my manifesto here, and you can read how you can work with me, here.

Take a look around my site, and on my blog in particular, there’s a wealth of information and helpful guidance in there. Help yourself!

Aura PR

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