Aura PR is a public relations consultancy for brands re-thinking how they approach their communication and digital marketing.
Aura is a solution-driven, PR and communication consultancy, working across borders, run by me, Laura Sutherland – a chartered PR professional.
I understand that small businesses need to maximise their budgets and get as much engagement from their activity. I focus very much on a blend of earned media, owned and sharable content, of value to your audience.
Did I mention I won PR Consultant of the Year in 2018 and 2019 at PRCA Dare Awards? I must be doing something right…
Aura PR is built on the belief of data-led, people-to-people (P2P) public relations and communication. Brands are turning into people and people are turning into brands nowadays. I use data to inform strategy and to help humanise brands in how and what you communicate.
Take a look around my site, and on my blog in particular, there’s a wealth of information and helpful guidance in there. Help yourself!