All posts tagged Strategy

How to make a business plan including PR and communications

How to make a business plan - Aura PR
How to make a business plan – specifically looking at how to integrate PR and communications Towards the end of a year, people tend to think ahead and are no…

Crisis management plan: what to consider

CRISIS MANAGEMENT PLAN
Crisis management and what to consider in your plan I recently spoke at an event about how important a crisis management plan was and how a crisis comms plan should be part of the…

Two differences between B2B and B2C PR

two differences between b2b and b2c pr - aura pr communications
What are some of the differences between B2B and B2C PR? Last week I was a dragon at an event organised by Scotland’s 2020 Climate Group (a former client) and…

Successful restaurant marketing recipe

restaurant marketing glasgow scotland pr
Devising strategies for restaurant marketing should come from the business plan and setting SMART objectives is a good place to start. But before you do anything, it’s always a good…

One-to-one PR strategy sessions released

PR STRATEGY
Now released – one-to-one PR strategy sessions You may think 2017 is a while away but in terms of planning for your business next year, your planning needs to start…

Working in PR requires more than PR skills

PR skills
PR isn’t just about ‘doing work’, it requires other non- PR skills which come with experience, CPD and hard work. Having worked in PR for 15 years I realise that…

Tips on how to integrate PR and SEO

Integrating PR and SEO web
PR and SEO can and should exist side by side Last week I took part in a #Mozinar, a webinar delivered by Moz. Whilst I understand a fair amount about SEO,…

6 top tips for mobile marketing

6 top tips for mobile marketing
As mobile has climbed the ladder to be one of the most popular ways to interact with brands, consume information and search, 2016 is the year you’ll need to ensure…

Aura’s 10 step ultimate PR success recipe

focus-group-sillhouette
Over the fourteen years or so I’ve worked in PR, I’ve developed Aura PR’s own recipe for working with clients, from the outset to the evaluation. PR practitioners, in-house and agency,…

Activity: less of it, more of it

Today’s blog has been inspired by a few things. Firstly, the lack of understanding about meaningful and relevant content. Secondly, quality is a priority not quantity and thirdly, by writing…