All posts tagged public relations

Aura Pops – 15 second PR videos

LS - Aura pops 2
From today, I will be recording and posting 15 second videos about PR topics, ranging from blogs to follow and top tips to ‘instathoughts’, covering different areas of work. This is an idea generated by…

Scotland is behind in public relations modernisation

Life-in-the-Slow-Lane2
Last Edited: 5.15pm – the beauty of real-time content development. Thanks for your feedback so far everyone! For a few years now I’ve been talking to PR colleagues around the…

Digital PR is Dead

The public relations business has ducked and dived, some say it was known as a dark art, but thanks to the CIPR, it’s now on a serious course to professionalism. It’s practitioners like…

Life in the fast lane

Bridge of Weir Leather at Geneva Motorshow
I wouldn’t describe myself as a ‘petrol head’ but I would say that I appreciate fine cars, their smell, lines, speed and of course their roar. My Dad had a…

Building trust

I was with a client today who quoted me to someone, unrelated, who happened to be leaving the meeting I was joining. It was about planning for crisis. I thought…

Aura’s MD, awarded CIPR Fellowship

Fellow Certificate
Today, Aura’s MD, Laura Sutherland, was awarded a CIPR Fellowship as the CIPR announced 19 new Fellows. Read the CIPR’s announcement here.

Our favourite images this summer

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We’ve been incredibly lucky this summer to have had such colourful images to work with. We wanted to do a quick post with Aura’s favourite images this summer from client…

Graduates want jobs in PR

image courtesy of John Linton Photography
As one of this year’s batch of graduates, I know very well that once you’re out there, the pressure is on to find a graduate job. A thought process which…