All posts tagged PR

One-to-one PR strategy sessions released

PR STRATEGY
Now released – one-to-one PR strategy sessions You may think 2017 is a while away but in terms of planning for your business next year, your planning needs to start…

Aura autumn

changing-seasons-what-aura-has-been-up-to
The last two mornings have given us a glorious sunrise, with reds and pinks lining the sky like a physical Aura. It’s a sign that we’re moving into autumn. Summer…

Life as an Aura PR Intern – my experience

pr intern
Today marks my last day as a PR intern in the Aura office. My notepad is full, my brain packed to the brim with new information. I’m reflecting on how much…

Why using video in PR activity is good for engagement

using video in pr
Using video in PR to engage audiences Let’s face it, we all know that mobile is increasingly taking over a) how we consume media and b) our evenings! Do you…

Media relations – not as you’d maybe know it

Media relations
Media relations has changed from focussing on journalists to now identifying and working with influencers. PESO – the new PR media model has helped shape the way PR practitioners work…

How PR budgets are changing

How PR budgets are changing
PR budgets used to be for fees. As we work to the PESO model, when we’re working out PR budgets, we need to ensure there are resources for paid media. Recently…

Blog: Pledge for parity – International Women’s Day

IWD-logo-landscapeeps
Today is International Women’s Day – make a pledge for parity I have pledged to ‘help women and girls to achieve their ambitions’. The most important determinant of a country’s competitiveness…

Blog: PR mentor

PR mentor
It’s been almost a year since I enrolled as a mentee in the CIPR mentor programme. I’ve come to understand that most senior business leaders and indeed owners have either had…

Tips on how to integrate PR and SEO

Integrating PR and SEO web
PR and SEO can and should exist side by side Last week I took part in a #Mozinar, a webinar delivered by Moz. Whilst I understand a fair amount about SEO,…

6 top tips for mobile marketing

6 top tips for mobile marketing
As mobile has climbed the ladder to be one of the most popular ways to interact with brands, consume information and search, 2016 is the year you’ll need to ensure…