All posts tagged Laura Sutherland

Scotland is behind in public relations modernisation

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Last Edited: 5.15pm – the beauty of real-time content development. Thanks for your feedback so far everyone! For a few years now I’ve been talking to PR colleagues around the…

Building trust

I was with a client today who quoted me to someone, unrelated, who happened to be leaving the meeting I was joining. It was about planning for crisis. I thought…

Laura Sutherland elected to CIPR Council

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Following the close of the ballot at 5pm Monday, 22 September, the results of the 2014 Chartered Institute of Public Relations (CIPR) elections have now been announced and Aura’s MD,…

News: Aura launches new website

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Aura has today, (Tuesday, 10 December), launched a new website, which integrates the existing blog and brings a fresh approach to engaging its clients, media, employees and a wider audience…

Blog: how to approach being a new start in an agency

Laura Sutherland
Working in a PR agency/consultancy can be daunting, especially in your first week when there’s so much to learn. Rome wasn’t built in a day, after all! PR professionals spend…

Blog: Using video on the web

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While I was reviewing an event we’re working on for CIPR Scotland, I’m the current Chair, it occurred to me that few PR companies and in-house professionals are using the all…

Guest blog: A day in the life of a PR intern…

After four years at the University of Glasgow studying law, I knew a job involving white wigs and gowns was not quite for me! Through a variety of extra-curricular activities…