All posts tagged evaluation

News: Measuring and value of PR

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September is Measurement Month and to coincide, a new version of measurement and valuation guidelines has been launched. The ‘Barcelona Principles’ have been updated for the first time since they…

Aura’s 10 step ultimate PR success recipe

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Over the fourteen years or so I’ve worked in PR, I’ve developed Aura PR’s own recipe for working with clients, from the outset to the evaluation. PR practitioners, in-house and agency,…