All posts tagged communications

Inspiring the next generation of PR practitioners

next generation of PR practitioners
The next generation of PR practitioners are currently studying… not necessarily public relations. This post follows my first lecture, yesterday, to fourth year students at the University of the West…

One-to-one PR strategy sessions released

PR STRATEGY
Now released – one-to-one PR strategy sessions You may think 2017 is a while away but in terms of planning for your business next year, your planning needs to start…

Aura autumn

changing-seasons-what-aura-has-been-up-to
The last two mornings have given us a glorious sunrise, with reds and pinks lining the sky like a physical Aura. It’s a sign that we’re moving into autumn. Summer…

Aura Pops – 15 second PR videos

LS - Aura pops 2
From today, I will be recording and posting 15 second videos about PR topics, ranging from blogs to follow and top tips to ‘instathoughts’, covering different areas of work. This is an idea generated by…

Why collaboration is effective in PR and marketing

Creative sparks in collaborative working
What does collaboration bring? I’ve come to realise that collaboration is now a key part of my mindset and that I’d like to continue doing business in this way. This is…

Building trust

I was with a client today who quoted me to someone, unrelated, who happened to be leaving the meeting I was joining. It was about planning for crisis. I thought…

Birthday treat for you and for Aura

We’re celebrating our 6th anniversary this month and what better way than to offer you something new and to treat ourselves?! We’ve just launched  a new video service in response…

Timing is everything

For the last couple of months we’ve been working with a client (member organisation), a client with a very clear purpose, to develop its communications strategy, everything from internal comms…

PR/comms job opportunity – Glasgow

Senior Account Executive/Junior Account Manager – Job Description Salary: dependent on candidate experience and skills Deadline for applications: Friday, 14 February – 12pm A rare and exciting opportunity has arisen…

Blog: What’s the point? by Laura Sutherland

Laura Sutherland
Over the last few weeks, I’ve noticed that people have been asking one very relevant and underused question – What’s the point of it? In any work we carry out…