crisis management

Crisis communications is essential … before it even happens

Few businesses know they need a crisis communications plan until they have a crisis on their hands.

With the rise of citizen reporting on social media, news, incidents and more are often released via video or picture on a social platform and your crisis communications may not even have kicked in. The mainstream media then pick up and before you know it, you’ve got the general public drawing their own conclusions and media enquiries coming in thick and fast. Your reputation is fast flying out the window.

There may be press statements required, there may even be a need to bring in a lawyer, but you can be rest assured you’ll have the highest professional experience on your side, managing your reputation and advising on the strategy.

crisis communications - aura chartered PR and communicationsUsing crisis communications planning to minimise a crisis

Before a crisis even hits, we should develop a crisis communications plan, which will involve identifying issues and risks. We know what we need to do in terms of risk planning, strategy development and testing. We also know we need to test it regularly to ensure it’s fit for purpose.

Clear lines of communication have to be established, staff need to be briefed about the crisis communications protocol and it’s essential that no-one should speak to anyone without consulting your crisis communications advisor.

My experience

With over 10 years of experience in crisis and issues management, from deaths in road traffic accidents to health and environmental issues in manufacturing, I’ve faced many experiences where my calm and informed approach has meant a well-managed situation and a satisfactory outcome for the client.

If you’ve not planned for a crisis situation, then I suggest you work with me to develop your plan and set out scenarios … before it happens.

Get in touch now to discuss how I can help your business protect its reputation and bottom line.

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