Our Digital marketing & PR services
Your business objectives are at the heart of any activity whether it’s raising awareness or generating leads. Aura’s digital marketing and PR services reflect this.
Aura works with clients to understand their business – the good, the bad and the ugly, prior to developing any PR services proposal. Fully understanding your business means fully understanding the challenges and opportunities. It starts with people, understanding, planning and preparation. Strategic goals and key performance indicators are essential in every strategy, otherwise, what’s the point?
The way in which PR operates has developed significantly over the last decade. Aura’s digital marketing and PR services adopts the ‘PESO‘ model, covering paid, earned, shared and owned media. PESO demonstrates a return of investment and that’s essential to any business.
As a Chartered PR practitioner, you can be sure that you’ll get up-to-the-minute skills and knowledge from Laura through commitment to continued professional development.
Get in touch if you’d like to discuss our digital marketing and PR services and how Aura can help your business develop.
Read more about our services via the links below.
- public relations and communications
- pr launch
- influencer relations
- content marketing & seo
- brand development
- brand activation
- website development
- event management & marketing
- creative inspiration
- social media support
- crisis communication
After the project/campaign we measure how effective it has been against key performance indicators. We use AMEC’s integrated evaluation framework to ensure we’re providing valuable and measurable results.