News and Views

All about Clerkenwell Design Week 2017

All about Clerkenwell Design Week 2017
Clerkenwell Design Week is next week! 23-25 May 2017 The bustling area in London is home to the most amount of designers and architects in…

Brand activation – experience, value and perceptions

Brand activation - experience, value and perceptions
Brand activation is about bringing your brand alive and giving users the real experience Brand activation is about reinforcing the value of your product or…

Volunteer social capital – organisations need to build it

Volunteer social capital - organisations need to build it
Building volunteer social capital I’ve served as a volunteer on many committees, including the Women of Influence committee and the Chartered Institute of Public Relations…

22nd West End Festival launches programme

22nd West End Festival launches programme
Eat, drink, learn, walk, dance, laugh, sing and be inspired – it’s all going on at #WEF2017 Today, Thursday, 27 April, the West End Festival…

The ongoing work of maintaining corporate reputation

The ongoing work of maintaining corporate reputation
Improve and maintain corporate reputation Businesses and organisations are acutely aware more than ever of the importance of protecting their corporate reputation. Some have learned…

When you make a difference to PR student learning

When you make a difference to PR student learning
PR student David Cotter was an intern at Aura in summer 2016 David came to Aura as a PR student hoping to learn more about…

9 top tips for mobile marketing, 2017

9 top tips for mobile marketing, 2017
Aura looks at the opportunities which lie in mobile marketing. The mobile has climbed the ladder to be one of the most popular ways to interact…

Top ten UK PR blogs by women according to Vuelio

Top ten UK PR blogs by women according to Vuelio
Vuelio has compiled a roundup of the Top Ten UK PR Blogs By Women – to celebrate successful women in PR – in conjunction with…

International Women’s Day – Be Bold for Change

International Women's Day - Be Bold for Change
It’s International Women’s Day The theme this year’s International Women’s Day is Be Bold for Change. You can follow the hashtag and see what people…

Fashion Capital to host forward-thinking Scottish fashion and textiles events

Fashion Capital to host forward-thinking Scottish fashion and textiles events
Scottish fashion and textiles Two models pose on the iconic entrance stairs in The Lighthouse, helping promote two upcoming Scottish fashion and textiles events taking…

New client: Solo

New client: Solo
Solo appoints Aura to manage brand development Solo, a ladies fashion boutique, originally launched in 1984, still remains on Hyndland Rd, one of the hippest locations…

Independent PR practitioners – 8 difficulties the job brings

Independent PR practitioners - 8 difficulties the job brings
Independent PR practitioners don’t have bosses and teams to fall back on When you’re an independent PR practitioner it can be difficult to get the…

Free PR tool – AuraTalk issue 5 launches

Free PR tool - AuraTalk issue 5 launches
Free PR tool for SMEs AuraTalk issue 5 launched The free PR tool from Aura, AuraTalk, is designed for SMEs, specifically giving helpful tips of…

Blogger interview series #6 – The Middle Aged Man

Blogger interview series #6 - The Middle Aged Man
As part of our blogger interview series, we chatted to lifestyle blogger Robbie Grant, AKA The Middle Aged Man. Our blogger interview series aims to give…

Successful restaurant marketing recipe

Successful restaurant marketing recipe
Devising strategies for restaurant marketing should come from the business plan and setting SMART objectives is a good place to start. But before you do…

How much does PR cost?

How much does PR cost?
How much does PR cost anyway? Businesses don’t always understand how PR is costed. I try to explain what we need to take into consideration when…

The Cost of Scotland’s Disconnected Communities: £731 million per year

The Cost of Scotland’s Disconnected Communities: £731 million per year
A new study[1] has found that Scotland’s disconnected communities could be costing the local economy £731 million every year. This constitutes a portion of the…

Eight important PR business learnings in eight years

Eight important PR business learnings in eight years
Aura celebrated its eighth anniversary at the end of 2016. I’ve taken the opportunity to reflect on eight of my PR business learnings. I’ve been…

Blogger interview series #5: Foodie Explorers

Blogger interview series #5: Foodie Explorers
As part of our blogger interview series, we asked Emma Mykytyn, one half of Foodie Explorers, if she’d like to take part. Our blogger interview…

My 2016 highlights

My 2016 highlights
2016 highlights – goodbye 2016, hello 2017 2016 has been another busy year and I’m grateful for all the help, support and business my clients, network…

Virtual reality: opportunities for smaller businesses

Virtual reality: opportunities for smaller businesses
Virtual reality is revolutionising the way businesses communicate and connect with their audiences. This year some of the world’s largest tech companies brought us virtual reality (or…

Blogger interview series: #4 Miel Cafe

Blogger interview series: #4 Miel Cafe
After our second blogger interview went live, I was contacted by Giada, A.K.A Miel Cafe. Giada’s style interested me, as did the fact an international…

Blogger interview series: #3 Miss West End Girl

Blogger interview series: #3 Miss West End Girl
As part of our blogger interview series, we asked Lynsay Neil, A.K.A Miss West End Girl, if she’d like to take part. Our blogger interview series…

News: Scottish interior brand, Toshie Mackintosh heads to New York

News: Scottish interior brand, Toshie Mackintosh heads to New York
Design consultancy, Randak, has developed a Scottish interior brand, “Toshie Mackintosh”, inspired by Charles Rennie Mackintosh (CRM) and is off to New York as part…

Blogger interview series: #2 with Glasgow Food Geek

Blogger interview series: #2 with Glasgow Food Geek
Following the launch of our new blogger interview series, last week featuring Thankfifi, this week we speak to Pam Gilmour, who writes Glasgow Food Geek.…

Blogger interview series: Interview #1 with Thankfifi

Blogger interview series: Interview #1 with Thankfifi
Kicking off Aura’s blogger interview series, we speak to Wendy Gilmour, AKA Thankfifi, and ask her some questions about being a blogger, her style and…

Brand Culture: happy employees making a productive workforce

Brand Culture: happy employees making a productive workforce
Brand culture We spend over a third of our lives at work and that as many as 60% of UK workers are not happy with…

Irish-based Therapie Clinic to invest two million in Scottish expansion

Irish-based Therapie Clinic to invest two million in Scottish expansion
Irish aesthetic clinic group, Therapie Clinic, has announced plans to expand its operation into Scotland with the first clinic opening in Lothian Road, Edinburgh on…

Launching a brand in Scotland

Launching a brand in Scotland
Launching a brand in Scotland takes research, planning and it’s all about building relationships with people who have never heard of your brand. Aura is currently working…

West End Festival launches winter torchlight event

West End Festival launches winter torchlight event
Today,the West End Festival has announced it will produce a winter event for St Andrew’s Day, “Glasgow’s St Andrew’s Day Torchlight Parade”. The Torchlight Parade…

One-to-one PR strategy sessions released

One-to-one PR strategy sessions released
Now released – one-to-one PR strategy sessions You may think 2017 is a while away but in terms of planning for your business next year,…

Aura autumn

Aura autumn
The last two mornings have given us a glorious sunrise, with reds and pinks lining the sky like a physical Aura. It’s a sign that…

AuraTalk issue 4 out now

AuraTalk issue 4 out now
Issue 4 of AuraTalk is now out! Aura’s free e-zine is designed to help SMEs stand out. With handy tips and relevant PR-related business stories,…

Aura PR handed brief to launch Irish-based Therapie Clinic in Scotland

Aura PR handed brief to launch Irish-based Therapie Clinic in Scotland
Irish beauty clinic group, Therapie Clinic, has announced plans to expand its operation into Scotland, opening two new clinics in Edinburgh and Glasgow this October.…

Top 25 Female PR Career Advice Bloggers

Top 25 Female PR Career Advice Bloggers
Aura has made the “Top 25 Female PR Career Advice Bloggers” List. We even got a badge! The list, which has been put together by…

My favourite PR tools this summer

My favourite PR tools this summer
PR tools are essential for practitioners to do our job quickly and effectively. There are a number (250+) of PR tools over on #PRStack, a community…

Life as an Aura PR Intern – my experience

Life as an Aura PR Intern - my experience
Today marks my last day as a PR intern in the Aura office. My notepad is full, my brain packed to the brim with new…

My social preferences day-to-day

My social preferences day-to-day
My social preferences when it comes to consuming and creating Having just completed my degree in Business Management at The University of Glasgow, I’ve come…

Digital influencers must disclose all paid-for relationships

Digital influencers must disclose all paid-for relationships
Digital influencers must disclose all paid-for relationships in content – story via PR Week The International Consumer Protection and Enforcement Network (ICPEN) has today published…

EU Referendum done, now on with #indyref2 for Scotland

EU Referendum done, now on with #indyref2 for Scotland
Independence Referendum #2 coming for Scotland Wow, what a morning. The votes are in and the UK will leave the EU. I woke up at…

AuraTalk issue 3 out now

AuraTalk issue 3 out now
Free e-zine ‘AuraTalk’ issue 3 out now This is our third issue of AuraTalk and we’ve had some really positive feedback on the first two…

Sharing is caring

Sharing is caring
Why sharing is caring in PR Those of us who blog about PR-related topics know what value lies in it. It can help make us…

PR entrepreneurial thinking

PR entrepreneurial thinking
PR has the opportunity to embrace entrepreneurial thinking Business skills and entrepreneurship are not the same thing. Business looks at financials, spreadsheets and marketing plans whilst…

PR and design thinking

PR and design thinking
PR and design thinking – human-centered processes “In the past, design has most often occurred fairly far down in the development process and has focused…

Why using video in PR activity is good for engagement

Why using video in PR activity is good for engagement
Using video in PR to engage audiences Let’s face it, we all know that mobile is increasingly taking over a) how we consume media and…

West End Festival launches month-long programme on 21st anniversary

West End Festival launches month-long programme on 21st anniversary
Belle and Sebastian celebrate 20th anniversary in West End Festival ’s 21st anniversary year Glasgow’s largest multi-cultural event, the West End Festival (WEF), launches its…

My favourite PR visualisation tool

My favourite PR visualisation tool
Last year I was part of the #PRstack community which saw issue 2 of #PRstack being published featuring 30 more ‘how to’ guides being developed…

Table for 1? Study reveals eating habits and how lifestyle affects them

Table for 1? Study reveals eating habits and how lifestyle affects them
Scottish people are sociable eaters but work makes them rush lunch SCOTLAND (261 (13.05%) of total respondents) 13% said they never let weeks go by…

Media relations – not as you’d maybe know it

Media relations - not as you'd maybe know it
Media relations has changed from focussing on journalists to now identifying and working with influencers. PESO – the new PR media model has helped shape…

Working in PR requires more than PR skills

Working in PR requires more than PR skills
PR isn’t just about ‘doing work’, it requires other non- PR skills which come with experience, CPD and hard work. Having worked in PR for…

News! Laura Sutherland shortlisted for CIPR Excellence Awards

News! Laura Sutherland shortlisted for CIPR Excellence Awards
Aura’s Chief, Laura Sutherland, has been shortlisted for the Outstanding Independent Practitioner category in the CIPR Excellence Awards. The Awards are a celebration of creativity,…

West End Festival announces dates and celebrates 21st anniversary

West End Festival announces dates and celebrates 21st anniversary
Scotland’s biggest community festival, Glasgow’s West End Festival (WEF), celebrates its 21st anniversary this year, with a packed programme of events from Friday June 3rd…

How PR budgets are changing

How PR budgets are changing
PR budgets used to be for fees. As we work to the PESO model, when we’re working out PR budgets, we need to ensure there…

CIPR Scotland announced as a main sponsor of The PRofessionals

CIPR Scotland announced as a main sponsor of The PRofessionals
A new partner has been secured for The PRofessionals, Scotland’s first PR festival Driving professional standards, promoting best practice and ensuring an inclusive approach is…

Big Lunch set for June

Big Lunch set for June
The Big Lunch is all set for 12th June, encouraging millions of people across the UK to get together with their neighbours Now in its…

Blog: Pledge for parity – International Women’s Day

Blog: Pledge for parity - International Women's Day
Today is International Women’s Day – make a pledge for parity I have pledged to ‘help women and girls to achieve their ambitions’. The most important…

PR has an opportunity to address taboo topics

PR has an opportunity to address taboo topics
PR has a job to do…making taboo topics OK to talk about How many of you have seen the recent news about ‘period leave’ for…

Aura launches PR guide for SMEs on World Book Day

Aura launches PR guide for SMEs on World Book Day
Today is World Book Day and we’ve launched our first digital PR guide for SMEs ‘AuraTalk’. Ever quarter we hope to publish a new guide…

Blog: PR mentor

Blog: PR mentor
It’s been almost a year since I enrolled as a mentee in the CIPR mentor programme. I’ve come to understand that most senior business leaders and…

Paul Smith returns to The Lighthouse and inspires students and fans

Britain’s foremost designer, Paul Smith, has arrived back in Glasgow today, Wednesday, 24 February 2016, for a book signing and to talk to design students…

Your personal brand – what are you trying to achieve?

Your personal brand - what are you trying to achieve?
Your personal brand can make a difference to your business. Last night I was lucky enough to have secured tickets for James Martin’s ‘Plates, Mates…

Scottish media opportunity: Designer Paul Smith returns to Glasgow

Scottish media opportunity: Designer Paul Smith returns to Glasgow
Scottish media opportunity – filming and photography Global design icon, Paul Smith, will return to The Lighthouse in Glasgow this week, Wednesday 24 February, to give…

Aura wins ‘The Big Lunch’ Scotland

Aura wins 'The Big Lunch' Scotland
After a four-way pitch, Scottish PR agency, Aura, has won the public relations contract for The Big Lunch Scotland. Aura’s chief, Laura Sutherland said: “I’m thrilled…

We’re back – cyber attack update

You may have visited our site yesterday? You may have seen a big red screen with warnings about malicious content? We got hacked! Not one,…

Public relations – not as you’d know it

Public relations - not as you'd know it
Public relations has moved on with technology allowing people to find news, shop and book a restaurant at the touch of an app. We heard…

Paul Smith set to return to Glasgow

Paul Smith set to return to Glasgow
Britain’s foremost designer, Paul Smith, will travel to Glasgow later this month to talk to design students and young designers as well hold a public…

70 new jobs created by Miller & Carter Steakhouse

70 new jobs created by Miller & Carter Steakhouse
Miller & Carter has announced it will open a new steakhouse in the former Post Office on St. Vincent Street, Glasgow. It will be open…

Our Paul Smith PR experience so far

Our Paul Smith PR experience so far
 

News: Designer Paul Smith in Glasgow to launch exhibition

News: Designer Paul Smith in Glasgow to launch exhibition
World famous designer Paul Smith was in Glasgow (20th January) opening the Hello, My Name is Paul Smith exhibition at The Lighthouse, Scotland’s Centre for…

Tips on how to integrate PR and SEO

Tips on how to integrate PR and SEO
PR and SEO can and should exist side by side Last week I took part in a #Mozinar, a webinar delivered by Moz. Whilst I…

New funding to help improve your brand

New funding to help improve your brand
Scottish Enterprise has launched a new funding scheme to help improve design in Scottish business The funding can contribute between £2,000 and £5,000 to help you…

6 top tips for mobile marketing

6 top tips for mobile marketing
As mobile has climbed the ladder to be one of the most popular ways to interact with brands, consume information and search, 2016 is the…

8 ways to develop your own content

8 ways to develop your own content
Never be stuck again for ideas and topics to blog about It’s something many bloggers and PR people find difficult to be inspired by –…

What’s in store in 2016?

What's in store in 2016?
This is more of a personal blog post as I reflect on last year’s developments at Aura and progress with new and existing relationships. 2016…

8 creative ways to use Pinterest in PR

8 creative ways to use Pinterest in PR
Pinterest is a platform for research, planning, buying and doing – the possibilities for business is huge and it marries well with how PR strategies…

Supercharge your marketing in 2016

Supercharge your marketing in 2016
Calling all Glasgow SMEs! Three of Scotland’s top PR professionals, all Fellows of the CIPR, have collaborated to develop a pop-up marketing workshop. It aims…

Season’s Greetings from Aura PR

Season's Greetings from Aura PR
The Aura office closes today, Friday, 18 December and will re-open on Tuesday, 5 January. Thanks to those who have worked with us this year…

Scotland’s first PR festival launches

Scotland’s first PR festival launches
International speakers will share insight and best practice with senior public relations practitioners at Scotland’s first festival for public relations next June (Thursday 16th and Friday 17th).…

Why PR practitioners need to get geeky with analytics

Why PR practitioners need to get geeky with analytics
I love analytics I love figuring things out and I love following data from one platform to another. Yes, if you don’t work in PR you…

Chartered PR – everyone should do it

Chartered PR - everyone should do it
New era for the PR profession The PR business is swiftly changing into a profession which requires validated skills and knowledge. There are some of…

Paul Smith exhibition is coming to Glasgow

Paul Smith exhibition is coming to Glasgow
Today (19 November 2015) The Lighthouse, Scotland’s Centre for Design and Architecture, has announced that it will bring the world famous “Hello My Name is…

Magical Botanical – west end event

Magical Botanical - west end event
The West End Festival (WEF) brings you The Electric Gardens II – Lux Botanicum (EG2), a spectacular event of sound and light taking place in Glasgow’s Botanic Gardens, and opens…

Opportunities for PR growth in Scotland

Opportunities for PR growth in Scotland
Scotland the country, Scotland the village It’s true what they say, Scotland may have 6,160 miles of coast line, but everyone knows everyone in PR…

Top tips for your PR CPD plan

Top tips for your PR CPD plan
I’ve worked in public relations (PR) for over 14 years and I’ve never claimed to know everything, but I’ve had a fair bit of experience…

#AuraPops Scotland’s print media decline

It was announced today on AllmediaScotland and sourced from the newspaper auditing body, ABC, the print newspaper circulation in Scotland is seriously in decline. However,…

#AuraPops Community and crowdsourcing

#AuraPops Community and crowdsourcing
Today’s #AuraPops (not in the form of a 15-second video!) highlights the importance of community and crowdsourcing. Generally, crowdsourcing will involve one or two lead…

Online polls and better informed decisions

Online polls and better informed decisions
Informed decisions With tools like Doodle and the recently launch Twitter polls, it has never been easier to get opinions and have a more informed…

Aura Pops: PR – being the eyes and ears

Aura Pops: PR - being the eyes and ears
#AuraPops Public relations (PR) practitioners need to be the eyes and ears of organisations/businesses. They need to know its current perceptions and reputation. They need…

UK premier of Art Nouveau exhibition in Glasgow

UK premier of Art Nouveau exhibition in Glasgow
The Nature of Art Nouveau exhibition will preview tonight (Friday, 16 October) at The Lighthouse, Scotland’s Centre for Design and Architecture, in Glasgow, opening to…

Aura Pops – 15 PR tools in 15 seconds

Aura Pops - 15 PR tools in 15 seconds
The second #AuraPops video is once again inspired by my work with #PRStack. Tools and workflow are what make PR practitioners better at their jobs, especially if…

Aura Pops – 15 second PR videos

Aura Pops - 15 second PR videos
From today, I will be recording and posting 15 second videos about PR topics, ranging from blogs to follow and top tips to ‘instathoughts’, covering different areas of work. This…

My PRStack on PRStack

My PRStack on PRStack
Today, the largest crowd-sourced education effort in public relations, #PRStack, has launched! A free tool for public relations practitioners, to help modernise PR workflow. The…

West End Festival’s Electric Gardens II launches tickets

West End Festival's Electric Gardens II launches tickets
West End Festival organisers today (Friday, 25 September) have announced this winter’s light and sound experience in Glasgow’s Botanic Gardens ‘The Electric Gardens II: Lux…

A stack of PR learning

Over the last couple of months, a group of ace PR people from across the PR industry, some even from outside the UK, have worked…

Third Lighthouse Late line-up announced

Third Lighthouse Late line-up announced
The Lighthouse Late is a mix of speakers sharing their ideas and passion for Design and the Creative Industries, Bands, Dj’s, design markets, workshops and…

News: Measuring and value of PR

News: Measuring and value of PR
September is Measurement Month and to coincide, a new version of measurement and valuation guidelines has been launched. The ‘Barcelona Principles’ have been updated for…

International TV Festival and the changing way we consume

International TV Festival and the changing way we consume
International TV Festival The International TV Festival took place this week in Edinburgh, with a host of celebs, the MacTaggart Lecture and a speech from First…

Why collaboration is effective in PR and marketing

Why collaboration is effective in PR and marketing
What does collaboration bring? I’ve come to realise that collaboration is now a key part of my mindset and that I’d like to continue doing business…

How to handle wikipedia

How to handle wikipedia
Today, it’s been highlighted the necessity for a wider awareness and appreciation needed to manage reputation on Wikipedia. Michelle Mone’s office has been accused of…

Scottish PR…my update

Scottish PR…my update In June I wrote a post ‘Scotland is behind in public relations modernisation‘ and one of my points was about talking and…

‘Mines App-Pint’ – Edinburgh chosen for latest ‘Ale Trail’

‘Mines App-Pint’ - Edinburgh chosen for latest 'Ale Trail'
Nicholson’s Pubs has announced the addition of Edinburgh to the bill of its renowned Ale Trails across the UK, taking ale lovers on a journey…

Expert PR advice for a successful exhibition

Expert PR advice for a successful exhibition
September is a busy month for exhibitions in London as it tries to promote itself as the design capital of the world through the London Design…

Aura’s 10 step ultimate PR success recipe

Aura's 10 step ultimate PR success recipe
Over the fourteen years or so I’ve worked in PR, I’ve developed Aura PR’s own recipe for working with clients, from the outset to the evaluation.…

Aura PR’s top 5 PR apps

Aura PR's top 5 PR apps
Being a small social and agile agency, we need to be able to work quickly and effectively no matter where we are. We connect with…

Review and Evaluate: The Many Things I’ve Learned at Aura PR

Review and Evaluate: The Many Things I’ve Learned at Aura PR
Coming up to the end of my internship with Aura PR, looking back on the new skills I’ve picked up and experiences I’ve had would…

Pint/pinot and PR

Pint/pinot and PR
Today, Laura Sutherland launches a Scottish Solo PR event programme, for independent PR practitioners in Scotland. The event series comes after research the CIPR did…

One example of how to slice through noise on social

One example of how to slice through noise on social
Facebook may only have come into the world in 2004 but is already dominating the web and the world as one of the largest global…

Breaking into PR: A Student Perspective

Breaking into PR: A Student Perspective
I’m a 3rd, going into 4th year, psychology student at Glasgow University, currently on a summer internship here at Aura. I have a real zeal…

West End Festival 2015 top pics

Aura PR has worked with the West End Festival for four years. Here are our favourite pics from 2015! With thanks to John Linton Photography…

Collaborating for a sustainable Scotland event

Collaborating for a sustainable Scotland event
Aura worked with Scotland’s 2020 Climate Group to deliver a summit, bringing together 150 leaders in government, business, academia, non-government organisations (NGOs) and civic society,…

Glasgow’s favourite festival entertains 125,000

Glasgow's favourite festival entertains 125,000
The West End Festival, which celebrated its 20th anniversary this year, has come to an end for another year. It is estimated 125,000 people attended…

Media opportunity: Sunday 28 June

Media opportunity: Sunday 28 June
Media opportunity: Sunday 29 June 1-7pm Kelvingrove Bandstand WEF 2015 closing event. Please email, call (0141 337 6712) or text Laura Sutherland (07764 936 840) to…

World-renowned architect exhibition launches in Glasgow

World-renowned architect exhibition launches in Glasgow
A new exhibition featuring the work of world-renowned architect Glenn Murcutt, has opened today (Friday, 26 June) in The Lighthouse, Scotland’s Centre for Design and…

John Beattie, Jo Callis (The Human League) and Graeme Clark (Wet Wet Wet) Headline WEF finale

John Beattie, Jo Callis (The Human League) and Graeme Clark (Wet Wet Wet) Headline WEF finale
To close its 20th year, Glasgow’s biggest cultural highlight, the West End Festival, has announced a closing event to take place this weekend on Sunday,…

A sexualised metropolis: The Auckland Strip exhibition

The “Auckland Strip” exhibition depicting the sexual politics of Auckland city, New Zealand, launches on 24 June at The Lighthouse, Scotland’s Centre for Design and…

Five British colleges exhibit 21st century jewellery making

Five British colleges exhibit 21st century jewellery making
The ‘Handmade by Machines’ exhibition launches this Friday (19 June) at The Lighthouse, Scotland’s Centre for Design and Architecture, which features jewellery designed by students…

Scotland is behind in public relations modernisation

Scotland is behind in public relations modernisation
Last Edited: 5.15pm – the beauty of real-time content development. Thanks for your feedback so far everyone! For a few years now I’ve been talking…

The Kelpies Come Home

The Kelpies Come Home
Today, (Tuesday, 9 June), The Kelpies maquettes return home to Glasgow’s west end as part of an exhibition in the West End Festival (WEF), running…

The west end is in blossom on parade day

The west end is in blossom on parade day
The West End Festival’s Mardi Gras parade took place today, Sunday, 7 June, with nearly 500 participants taking part in the spectacular, themed around ‘bloom’,…

New Chairman appointed for 2020 Climate Group

New Chairman appointed for 2020 Climate Group
Coinciding with World Environment Day, it has been announced today, (Friday, 5 June) that, Lady (Susan) Rice, recently appointed Chairman of Scottish Water, has taken…

Aura appointed for Scottish climate change summit

Aura appointed for Scottish climate change summit
Aura has been appointed to work with Scotland’s 2020 Climate Group to deliver a summit, bringing together 150 leaders in government, business, academia, non-government organisations…

Scotland collaborates on World Environment Day

Scotland collaborates on World Environment Day
On Friday, 5 June, 2015, also ‘World Environment Day‘, Scotland’s 2020 Climate Group will hold a summit, bringing together government, businesses, academics, non-government organisations (NGOs)…

West End Festival launches bloomin’ good programme

West End Festival (WEF) today, Wednesday, 22 April, launched its programme for the 20th annual event which takes place in June every year and continues…

Opportunities for #WEF2015

Opportunities for media and bloggers The programme launch of the 20th West End Festival will take place on the evening of Wednesday, 22 April, showcasing…

Maximising your presence at exhibitions

Maximising your presence at exhibitions
Brands are currently preparing for design events taking place in the summer, looking out their trends and style books, talking about the stand and probably a…

People buy people

Gone are the days when we (Aura) will promote jobs like Account Executive, Senior Account Manager etc. – we all have our own specialisms and…

Digital PR is Dead

The public relations business has ducked and dived, some say it was known as a dark art, but thanks to the CIPR, it’s now on a serious course…

Communication and climate change

I wrote this blog post for Scotland’s 2020 Climate Group yesterday. As someone who works across both the business of public relations and communication and…

Glasgow tech businesses to rival Google and Samsung

Glasgow tech businesses to rival Google and Samsung
An exhibition demonstrating the impact of innovative, intelligent sensor networks has opened at The Lighthouse, Scotland’s Centre for Design and Architecture (27 February). As the…

Life in the fast lane

Life in the fast lane
I wouldn’t describe myself as a ‘petrol head’ but I would say that I appreciate fine cars, their smell, lines, speed and of course their…

Electrifying west end!

Electrifying west end!
The latest event produced by the West End Festival, The Electric Gardens, has come to a close, after 22 days and a successful inaugural year.…

A feast of light and sound in Glasgow’s west end

A feast of light and sound in Glasgow's west end
The West End Festival brings you The Electric Gardens, a new sound and light experience taking place in Glasgow’s Botanic Gardens, and opens to the…

Media opportunity – Electric Gardens

Media opportunity - Electric Gardens
Media is invited to take photos, film and interview at a special preview event of The Electric Gardens, brought to you by the West End Festival.…

Welcome to 2015!

A very Happy New Year from all of us at Aura! We’re working on our strategy for this year and no doubt many of you…

Making of the Christmas campaign

Making of the Christmas campaign
As an intern at Aura PR, my first task was to come up with an idea for a Christmas campaign to engage clients, our social…

Green light for Botanic Gardens event

Green light for Botanic Gardens event
West End Festival organisers have been given the green light to put on a spectacular light and sound experience in the Botanic Gardens next year.…

Building Changes Lives and EMPOWERS People

Building Changes Lives and EMPOWERS People
A new exhibition just launched in Glasgow, ‘EMPOWERMENT’, discusses design and build changing lives and empowering people. The exhibition, supported by The Lighthouse, Scotland’s Centre…

Raise a crystal glass to The Lighthouse

Raise a crystal glass to The Lighthouse
The Lighthouse celebrates 15 years as Scotland’s Centre for Design and Architecture and hosts a VIP event to mark the occasion. Bailie Cameron and Humza…

Cabinet reshuffle – Scotland

Just now, the Scottish Government’s new Cabinet has been announced by recently appointed First Minister, Nicola Sturgeon. See a list here. The junior ministerial appointments will be announced…

Activity: less of it, more of it

Today’s blog has been inspired by a few things. Firstly, the lack of understanding about meaningful and relevant content. Secondly, quality is a priority not…

Collaborating with big brands on events gets you far

Two weeks ago on Monday, we were briefed by a client on an event we had to organise and launch that same week (eek!) and deliver…

Media opportunity – Scotland Lights up Malawi

MEDIA OPPORTUNITY WHEN: TUESDAY, 4 NOVEMBER AT 11AM WHERE: ENTRANCE TO SCOTTISH PARLIAMENT, BESIDE FLAGS WHAT: Scotland’s 2020 Climate Group is raising funds to support…

How do you recharge in the office?

We know that taking time away from the desk is important, we all know it, but do we all do it? Here at Aura we…

Building trust

I was with a client today who quoted me to someone, unrelated, who happened to be leaving the meeting I was joining. It was about…

The Lighthouse Design Impact Awards

The Lighthouse Design Impact Awards
And breathe… The Lighthouse Design Impact Awards event was last night, Thursday 23 October, and after all the preparation and the inevitable rushing around, we’re…

Aura’s MD, awarded CIPR Fellowship

Aura's MD, awarded CIPR Fellowship
Today, Aura’s MD, Laura Sutherland, was awarded a CIPR Fellowship as the CIPR announced 19 new Fellows. Read Laura’s blog post here abut the award of…

Birthday treat for you and for Aura

We’re celebrating our 6th anniversary this month and what better way than to offer you something new and to treat ourselves?! We’ve just launched  a…

The internet is loud

The internet is loud
‘Noise’ is a fairly standard problem when trying to get messages across using social media, there’s always a lot of other content on the internet…

Laura Sutherland elected to CIPR Council

Laura Sutherland elected to CIPR Council
Following the close of the ballot at 5pm Monday, 22 September, the results of the 2014 Chartered Institute of Public Relations (CIPR) elections have now…

Invigorating volunteers

We chose deliberately not to discuss the biggest debate in Scotland’s recent history. We did want to take a view after it about notable tactics…

Our favourite images this summer

Our favourite images this summer
We’ve been incredibly lucky this summer to have had such colourful images to work with. We wanted to do a quick post with Aura’s favourite…

Graduates want jobs in PR

Graduates want jobs in PR
As one of this year’s batch of graduates, I know very well that once you’re out there, the pressure is on to find a graduate…

Plans unveiled for urban sports sculpture park under M74

Plans unveiled for urban sports sculpture park under M74
Plans for a £1million multi-use urban sports art park which will see a disused space turned into a hub for the local community, under a…

Timing is everything

For the last couple of months we’ve been working with a client (member organisation), a client with a very clear purpose, to develop its communications…

West End Festival confirms ‘Identity’ with thousands of revellers

West End Festival confirms 'Identity' with thousands of revellers
Today, Sunday, 8 June, the West End Festival has once again pulled off a spectacular parade, with over 500 participants from across Glasgow. This is…

Glasgow’s Byres Road parade goes ahead no matter the weather

Glasgow's Byres Road parade goes ahead no matter the weather
The Byres Road parade, dubbed ‘Scotland’s Mardi Gras’, which is organised by and part of the West End Festival (WEF), will take place this weekend,…

Scottish design award launched with Jaguar’s Design Director

Scottish design award launched with Jaguar's Design Director
Today, (Wednesday, 7 May), the second Design Impact Award, run by The Lighthouse, Scotland’s Centre for Design and Architecture, has been launched across Scotland, confirming…

West End Festival launches extended programme in 2014

West End Festival launches extended programme in 2014
The 19th West End Festival programme was revealed today, (Monday, 28 April), extending the dates from Sunday, 1 – Sunday, 29 June and confirmation the…

Why use video content as a tool for engaging?

Why use video content as a tool for engaging?
I’m Mandy and I’m the new Intern here at Aura. I started my placement two weeks ago and when I was brainstorming what my first…

Glasgow designers come up Trumps at The Lighthouse

Glasgow designers come up Trumps at The Lighthouse
Glasgow-based designers, Friends of Wilson, will launch an exhibition tomorrow of a new modular acoustic wall panel system at The Lighthouse, Scotland’s Centre for Design…

A day in the life at Aura

You’ll no doubt have seen that we have a job advertised at the moment for an account handler. That’s why I decided to write this…

Is internal comms undervalued?

We’ve started working considerably more on internal comms with our clients and it’s involved a lot of research. Some inspiration has come from a fellow…

PR/comms job opportunity – Glasgow

Senior Account Executive/Junior Account Manager – Job Description Salary: dependent on candidate experience and skills Deadline for applications: Friday, 14 February – 12pm A rare…

New year, new challenges!

It’s 2014 and we’re back in the office. First off, Happy New Year to everyone! I recently wrote a piece for the CIPR‘s new e-book…

Aura’s intern makes a video about making a video

Aura's intern makes a video about making a video
My first project as an intern at Aura was to produce this video of the team filming for their client, The Lighthouse, Glasgow. At my…

News: Franchise business expands into Scotland to meet increasing demand

News: Franchise business expands into Scotland to meet increasing demand
Franchise Development Services (FDS), one of the UK’s leading franchise organisations, has launched in Scotland, with plans to launch a Scottish franchise magazine in 2014,…

News: Aura launches new website

News: Aura launches new website
Aura has today, (Tuesday, 10 December), launched a new website, which integrates the existing blog and brings a fresh approach to engaging its clients, media,…

News: Study finds 79% of employers would allow home working

News: Study finds 79% of employers would allow home working
A recent study, conducted by New Start Scotland exhibition organisers, has found that 79% of Scottish employers in the service sector would allow home working,…

News: Scottish entrepreneurs in Angel investment pitch

News: Scottish entrepreneurs in Angel investment pitch
The tenth New Start Scotland (NSS) exhibition will run in Glasgow on Thursday 14 and Friday 15 November at the SECC geared to encourage and…

Looking back – GSoA, PDE Degree Show

Looking back - GSoA, PDE Degree Show
In 2009 we worked with the Glasgow School of Art, Product Design and Engineering students to promote and record their degree show. We had a…

Looking back – fashion

Looking back - fashion
We forgot we worked with the lovely Keira on her collection launch for A/W 10! Here’s a look at some of the pics that came…

Blog: It’ll be alright on the night

Blog: It'll be alright on the night
If you’ve organised events before, you’ll know how much you worry about everything being perfect on the night, but in our experience, it always turns out…

News: Sir Tom Farmer confirmed to speak at Scottish Business Exhibition

News: Sir Tom Farmer confirmed to speak at Scottish Business Exhibition
The tenth New Start Scotland and the second Scottish Business Exhibition will run in Glasgow on Thursday 14 and Friday 15 November at the SECC…

Blog: how to approach being a new start in an agency

Blog: how to approach being a new start in an agency
Working in a PR agency/consultancy can be daunting, especially in your first week when there’s so much to learn. Rome wasn’t built in a day,…

Blog: 365 days later by Anna Gibb

Blog: 365 days later by Anna Gibb
We visited The Lighthouse on Friday night for the private viewing of a new exhibition. An entire year of travelling and life events has been…

Blog: humour in social media

If you’re a funny kind of person, as in funny ha ha, you’ll be tempted to use humour in social media and rightly so, as…

Blog: Using video on the web

Blog: Using video on the web
While I was reviewing an event we’re working on for CIPR Scotland, I’m the current Chair, it occurred to me that few PR companies and in-house…

Blog: Top PR tips for design exhibitions

As The London Design Festival and 100% Design fast approach this month, we wanted to share our top tips for preparing for the design-led festivals, where…

Blog: What’s the point? by Laura Sutherland

Blog: What's the point? by Laura Sutherland
Over the last few weeks, I’ve noticed that people have been asking one very relevant and underused question – What’s the point of it? In…

Guest blog: What’s happening in the world of PR and comms

Guest blog: What's happening in the world of PR and comms
My name is Gill Connelly. I help organisations make change happen. Change affects every organisation and has the greatest chance of success when those tasked…

Money to burn or revolutionise the newspaper industry?

Money to burn or revolutionise the newspaper industry?
Today we heard that Amazon boss, Jeff Bezos, has bought the Washington Post for £163 million, previously owned as a family business for 80 years.…

News: Mobile internet use grows in Scotland

According to a report by Ofcom published today, the use of mobile phones to access the internet has increased significantly in Scotland over the last year, more…

PR the profession…

PR the profession...
Earlier this week, the BBC published an article by Benjamin Webb, who by now, must be a very well known PR person if he wasn’t before!…

Blog: Tech in the boardroom from a PRs view

Blog: Tech in the boardroom from a PRs view
Yesterday’s report in The Telegraph highlights that not only are the UKs top companies not maximising opportunities in this ‘digital age’ but also that they…

News: Adventures at The Lighthouse tracking back to Churchhill

News: Adventures at The Lighthouse tracking back to Churchhill
Glasgow-based manufacturer, Trakke, has launched its exhibition at The Lighthouse, Scotland’s Centre for Design and Architecture, running from 12 July – 25 August, 2013 and…

News: Success for Scottish designer unfolding her talents across the world

News: Success for Scottish designer unfolding her talents across the world
Scottish designer, Kyla McCallum, originally from Stirling, has finished her Foldability exhibition at The Lighthouse, Scotland’s Centre for Design and Architecture, and news of her…

Guest blog: A day in the life of a PR intern…

Guest blog: A day in the life of a PR intern...
After four years at the University of Glasgow studying law, I knew a job involving white wigs and gowns was not quite for me! Through…

News: Acts announced for Paisley’s Spree festival and Mòd fringe events

News: Acts announced for Paisley’s Spree festival and Mòd fringe events
FOR IMMEDIATE RELEASE – 15 JULY 2013 PRESS RELEASE Acts announced for Paisley’s Spree festival and Mòd fringe events Some of Scotland’s top music and…

News: Adventures at The Lighthouse tracking back to Churchhill

News: Adventures at The Lighthouse tracking back to Churchhill
Glasgow-based manufacturer, Trakke, has launched its exhibition at The Lighthouse, Scotland’s Centre for Design and Architecture, running from 12 July – 25 August, 2013 and…

News: Aura in the Arts

News: Aura in the Arts
Aura is delighted to have been appointed for the second year to work with Renfrewshire Council to work on the launch of The Spree, a…

Press: Coming up at The Lighthouse this July

Press: Coming up at The Lighthouse this July
PRESS INFORMATION What’s on at The Lighthouse from July…. *imagery available on request 1. Ermantrude’s Travels in Scotland – Charlotte Linton Review Gallery 12th July…

News: Mackintosh cabinet found after 115 years returns to Glasgow

Photocall 11.30am 19th June 2013 The Lighthouse, 11 Mitchell St,  Glasgow G1 3NU A long lost music cabinet designed by Charles Rennie Mackintosh has been found…

News: Glasgow’s biggest festival celebrates 18 years in Rio style

FOR IMMEDIATE RELEASE – SUNDAY, 9 JUNE   PRESS RELEASE  Glasgow’s biggest festival celebrates 18 years in Rio style  West End Festival Mardi Gras confirmed for…

Blog: What we do for clients!

Blog: What we do for clients!
If you like your clients and believe in what they do, what are the limits you’d go to, to make sure the client got the…

NEWS: MAKlab wins £100,000 at Google Global Impact Challenge Awards

NEWS: MAKlab wins £100,000 at Google Global Impact Challenge Awards
A technical lab, MAKlab, which is supported by and based in The Lighthouse, Glasgow, set up to help young entrepreneurs to access equipment, technology and…

News: West End Festival announces parade is back!

WE DID IT! GLASGOW’S FAVOURITE PARADE IS BACK! PUBLIC APPEAL SECURES FUNDING FOR BYRES ROAD MARDI GRAS TO RETURN IN 2013 Last night, Thursday 25…

NEWS: First online patient support centre for Vasculitis sufferers

NEWS: First online patient support centre for Vasculitis sufferers
The first on-line Help and Advice Patient Support Centre for Vasculitis* sufferers goes live this week following months of work by the Lauren Currie Twilight…

We are on the move!

We are on the move!
We’re moving office next Monday and Tuesday (15 and 16 April) to a quirky wee office, still in the west end. We’ve been advised by…

MEDIA INVITATION – “Flavours of the Festival” #1

When: Monday, 15 April – 6.30pm  Where: Men International, 35 Oswald Street, Glasgow, G1 4PE What: West End Festival (WEF) would like to invite you…

NEWS – Glasgow welcomes Wim Crouwel’s – a graphic odyssey

NEWS - Glasgow welcomes Wim Crouwel’s - a graphic odyssey
Glasgow is set to welcome an exhibition from The Design Museum, London, “a graphic odyssey”, which celebrates the prolific career of the Dutch graphic designer…

NEWS – West End Festival launches fundraising campaign to bring back the parade

NEWS - West End Festival launches fundraising campaign to bring back the parade
Glasgow’s favourite festival, which celebrates its 18th birthday this year, has launched a fundraising campaign to raise £50,000 to be able to progress the much…

News Scottish business exhibitions begin as private sector enterprises at highest level since 2000

News   Scottish business exhibitions begin as private sector enterprises at highest level since 2000
PRESS RELEASE  Ninth New Start Scotland and inaugural Scottish Business Exhibition begins as private sector enterprises at highest level since 2000  Today, Thursday 15 November,…

Media Invitation Attend & interview opportunities at New Start Scotland & Scottish Business Exhibition

NEW START SCOTLAND AND SCOTTISH BUSINESS EXHIBITION The ninth New Start Scotland (NSS) exhibition and the inaugural Scottish Business Exhibition will run in Glasgow this…

NEWS Appeal for entrepreneurs in Scotland to win investment

FOR IMMEDIATE RELEASE  6 NOVEMBER 2012 PRESS RELEASE Appeal for entrepreneurs in Scotland to win investment The ninth New Start Scotland (NSS) exhibition will run…

NEWS Top entrepreneurs to give seminars for aspiring businesses

FOR PRINT OR BROADCAST ON MONDAY 5 NOVEMBER, NOT BEFORE PRESS RELEASE Top entrepreneurs to give seminars for aspiring businesses FREE Scottish business exhibition set…

NEWS The Spree Festival is a triumph

NEWS     The Spree Festival is a triumph
Six months of planning, 24 events and nearly 3,000 people made last weekend’s new national festival, The Spree, a triumph. The music, arts and comedy…

MEDIA INVITATION The Spree press launch

MEDIA INVITATION    The Spree press launch
DATE FOR YOUR DIARY! INVITATION TO PHOTOCALL & INTERVIEW Paisley launches new national music and arts festival, The Spree WHEN:   24 October at 12.30pm…

Laura Sutherland reaches Accredited Practitioner status

Laura Sutherland reaches Accredited Practitioner status
Continuous Professional Development (CPD) is a very important part of a career. Learning new skills, brushing up on old ones, building knowledge and making a…

Quality food delivered to your door

Quality food delivered to your door
[slideshow] Imagine not having to queue at the butchers or to have to search for the best of the best for beef, chicken, pork, lamb…

Eddie

PRmoment.tv posted a funny #prpet pet video this morning of Hugo and reminded me of one that we made of Eddie when he was a bit…

What Mashable said to Laura

What Mashable said to Laura
Last night, Mashable posted a picture on Facebook of their newest interns wishing them luck and asking followers to give them a warm welcome. Seeing…

Aura PR e-newsletter May 2012

Take a look at our e-newsletter for May 2012! Also, a fantastic offer for small businesses to engage with Aura PR for a short campaign:…

Bad day for PR

Well, we’re disappointed and taken aback by the response Lotus has issued today, to comments and speculation about the position of the brand in its…

What makes a happy PR?

We’ve been having a think about what makes us happy working in PR, of course, Aura is always a happy place to work, but what…

Friends of the Beatson Annual Sporting Dinner

www.friendsofthebeatson.org

The Friends of the Beatson 

Aura on the money with Save & Invest Win

Scottish corporate and consumer PR agency, Aura PR (Scotland) Ltd, has been appointed by Scottish based independent financial advisory company Save & Invest to handle…

It was a ‘flying’ visit

Well, it was a worthwhile show and it was good to meet up with the team at Aircraft Interiors International. It was a short trip…

It certainly is about passenger experience

Exhibitions and maximising opportunities

Having worked with clients on various exhibitions, we wanted to tell you our secret to successful shows and exhibitions. Visit our website to see our…

Communication when flying

Whilst waiting for my (Laura) flight this afternoon it struck me how important communication is from airline to passenger. Luckily I’ve never had the misfortune…

Laura Sutherland, Managing Director, Aura PR / 2012 CIPR Scotland Chairman

Last night (Monday, 12 March) Laura Sutherland, managing director at Aura PR was elected 2012 chairman of CIPR Scotland at their annual general meeting. Here…

Releasing news through social media, part 3 – Follow through is key

Aura PR’s third and final post with fatBuzz – looking at releasing news through social media.  This time, we talk about ways to follow up your post and how to…

Social networking and sharing on multi platforms

Part 2 of our ‘Releasing news through social media’ series, looks at Aura PR and fatBuzz discussing social networking and sharing on multi platforms. We…

Releasing news through social media

Aura PR and fatBuzz take 5 to discuss recent developments in social media and how this affects the manner in which news is released to…

Aura PR and Isle of Mull Whisky

Aura PR works with Isle of Mull Whisky, helping to raise awareness of the product amongst distributors and indeed consumers. We’ve moved on to work…

Getting in the festive spirit at Aura HQ today!

FREE ʻGETTING RESULTS WITH VIRAL FILMʼ SEMINARS FOR PR PRACTITIONERS

This looks fantastic, courtesy of the CIPR!  All booked up to host this on January 24th…let us know if you fancy coming down to the…

Aura PR podcast – Media Relations (part 2)

Media Relations (part 2) ‘You can’t beat putting a face to a name!’ listen to ‘Media relations boo 2’ on Audioboo

Aura PR podcast – Media Relations (part 1)

Media Relations (part 1) Today we’re talking media relations, social media, integration and relevancy… listen to ‘Media relations boo’ on Audioboo

Redefining Public Relations in the Age of Social Media

Interesting article from Stuart Elliott at the New York Times:   THE public relations industry has decided that it may be a good time for,…

Aura Social – Events

Flora Martin – director

Always ahead of the competition, Aura PR is continuing to develop its portfolio of communication skills. Aura Social allows us to talk directly with you and…

Laura Sutherland – managing director

Using video is a much more effective way for people to get to know the Aura team. Aura Social is an initiative we have launched…

Emma Scally – junior account executive

All in all pretty excited to be launching Aura Social!  With an interest in new platforms that arrive on the social media landscape, this will…

Louise McVey – junior account executive

It’s been an exciting time here with all the preparations and, ultimately, the launch of Aura Social. As a recent graduate and newcomer to the…

Aura Social launches…

Introducing Aura Social

Aura PR (Scotland) Ltd, who have offices in Glasgow and Aberdeen and who celebrate their third birthday this month, last night launched Aura Social at…