Press liaison & event managementAura PR were contracted to support Lotus’ first drive activity for the new Lotus Evora. Being a luxury product it was vital that we bolstered our own team with like-minded professionals with an eye for detail and commitment to the highest levels of quality. Aura PR provided a ‘Concierge’ style service to our guests, from co-ordinating arrivals and departures, check-in and gifts, to sourcing local partners to add a special element of luxury and creativity to the event. Aura PR, capitalising on their excellent contacts, co-ordinated a press activity for key Scottish media across news, automotive and lifestyle channels. Ultimately Aura PR quality controlled our VIP guests’ experience and feedback has been excellent. On behalf of Lotus Cars I would personally like to thank Aura PR for their commitment and enthusiasm, you were a key part in the success of this vital press activity.
West End Festival PR and digital marketing supportAura has worked to develop the West End Festival PR and digital marketing for a number of years, advising on the best approaches to stakeholder engagement, community relations and at times, crisis communications. Laura Sutherland has developed bespoke strategies for WEF which include print, broadcast and online media, social media, public consultation, email marketing and our website. We've seen a notable increase in engagement across the board and our profile has been raised as Scotland's largest community event. Laura's commitment to giving the best advice and offering continued and flexible support has meant we can continue to deliver great events for Glasgow. I would highly recommend Aura due to the success of the West End Festival PR activity.
Corporate integrated PR and communicationsLaura Sutherland and the Aura team led Scotland's 2020 Climate Group through a full PR and communications audit, which then highlighted the need for a rebrand, stronger internal communications and the need to develop a sound integrated PR and communications strategy to support the Group's activity. It was clear that Laura had a strategic vision and was able to develop relationships across the group, government and partners, to ensure the strategy was executed with maximum impact, growing and maintaining relationships as well as delivering a high attention to detail. Laura's commitment to the group is evident and we hope to enjoy a long-term relationship. Visit the group's website here.
The Lighthouse PR and digital marketing supportI've had the pleasure of working with Aura over the last four years on The Lighthouse PR activity. Laura Sutherland has been a welcome extension to The Lighthouse team and has brought great ideas to the table. In addition to the ongoing PR and digital activity around our exhibitions and events, Laura has also brought a strategic approach to our work and has also made introductions to some key contacts and influencers. The 360 view Laura has over our digital PR has enabled us to strengthen our online presence, grow our database and do some really engaging work. The work Aura did on the 'Hello, My Name is Paul Smith' exhibition was definitely one of the highlights! I wouldn't hesitate to recommend Aura for PR and digital marketing.
PhotographyI have really enjoyed working with Laura. She is a total professional and is great fun to be around. Full of good ideas and always with a plan.
Corporate PR and eventsAura PR are an extremely competent team of PR professionals who are motivated to get results and their proactive approach to Scottish Leather Group's PR has meant our position has been strengthened in the UK and in parts of Europe and China. Laura’s boundless energy and enthusiasm for the task in hand motivates us all to work together and the fact that she has a sense of humour, makes her all the more fun to work with. Aura’s commitment to the company and their can-do approach has seen some innovative ideas being developed and carried out. The agency is very well connected and I wouldn’t hesitate to recommend their services, particularly because they deliver results and add value at every opportunity.
Isle of Mull Whisky worked with Aura PR on a short-term project, specifically to raise awareness of our brand and to give it a personality. In this time we have found them very professional, hardworking and excellent at achieving precisely stated goals. Aura has placed several articles in the press, many in national press, as well as local news and trade media. As we had little profile or general awareness, this has been essential for communicating our brand messages to new audiences, both in the trade and potential customers. Aura has also increased our engagement with different audiences online, including increased followers on our social media platforms, more discussion online and have given our brand a real personality. I would not hesitate to recommend Aura PR for communications work.
In a rapidly growing business like ours we need the power of a well thought out and properly executed public relations strategy to help us achieve our business objectives, including initiatives in media relations, events and social media. Aura PR has worked with us to deliver our goals. They are direct, straight talking and always up for a challenge, a valuable addition to our team.
Since appointing Aura PR we have seen tangible results directly linked to our business objectives. They have responded positively to every challenge and have delivered it all with a smile. Restaurants include Gamba and Urban Bar & Brasserie.