All posts in Public relations

PR Strategy must be set before writing a tactical plan

PR strategy
Last night I was invited to lead a conversation about PR strategy for #PowerAndInfluence, a weekly tweet chat by Ella Minty. A number of points stood out for me last night after…

If you’re leading a team, you still need to learn new skills

Leadership requires knowledge of emerging skills
PRFest kicks off in less than two weeks. Here’s why you should consider attending. At the start of PRFest in 2016, *very* senior practitioners attended, learning from other prominent industry…

The Drum PR Awards launched

The Drum PR Awards
Yesterday The Drum announced its new awards for PR – The Drum PR Awards Over the last couple of months I’ve given input into The Drum PR Awards and met…

Wellbeing in PR – useful resources

National Stress Awareness Month & PR
It’s been described as an epidemic – how can we ensure wellbeing in PR is a priority? April is National Stress Awareness Month and yesterday the CIPR launched its annual…

CIPR releases State of the Profession report 2019

CIPR launches its 2019 report into the state of the profession More than a quarter (28%) of the public relations workforce are privately educated – four times the national average…

PR professionals need to be braver to be remarkable

PR professionals need to be braver
Be Remarkable is a campaign I started in November last year when I celebrated 10 years in business. Being remarkable is about believing in yourself. Over the last week, I’ve…

Why Fyre Festival is a case study not to copy

If you work in PR you need to watch Fyre Festival – for all sorts of reasons! I’m a bit of a binger on Netflix. I’ve probably watched most boxsets!…

Preparing for Brexit – how public relations can help

PR Brexit relationships
This post is about the role public relations practitioners can and should play to help organisations understand how to prepare stakeholders and try to get the most from Brexit, whatever…

Be remarkable at what you do

20181118LauraSutherlandDumbo-55
Are you ready to evolve and be remarkable? Last year I was reading a lot of predictions for 2019 public relations and communication trends. I even wrote some of my own,…

Why the media need to use credible PR spokespeople

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PR spokespeople
Last week, a storm brewed after BBC Radio 4 aired a show ‘The Art of PR‘, which featured PR practitioners who talked about public relations as if it existed to handle…