All posts in News

Aura Academy launches and new brand identities unveiled

Aura Academy PR training and development
I’m very pleased to launch a new brand identity for Aura today along with my new training and events programme, the Aura Academy. The Aura Academy launches today and coincides…

PR Space scheduled for senior PR professionals – 12 November

PR Space
PR Space – a meeting of like-minded PR and communication professionals to work ON the business instead of IN the business Time away from the desk is required for creativity,…

PR Consultant of the Year in Scotland, once again!

PR Consultant of the Year in Scotland
Just a week after being honoured with the Sir Stephen Tallents Medal from the CIPR’s President, Emma Leech, I’ve won ‘Consultant of the Year’ again at the PRCA Dare Awards.…

Laura wins prestigious industry award

Sir Stephen Tallents Medal
Laura honoured with Sir Stephen Tallents Medal I was in London at the end of last week and I am honoured to have received the Sir Stephen Tallents Medal from President,…

The Drum PR Awards launched

The Drum PR Awards
Yesterday The Drum announced its new awards for PR – The Drum PR Awards Over the last couple of months I’ve given input into The Drum PR Awards and met…

#AuraTalk – heading into spring and what’s coming up

I used to love writing these update posts, but last year was a whirlwind and I admit, I dropped the ball. Sorry! I’m going to dedicate some time each month…

Laura from Aura named a PR pioneer in new book

PR Pioneers
#FuturePRoof has launched the community’s fourth book featuring PR pioneers Once upon a time in PR is a book by #FuturePRoof founder, Sarah Hall, and is a departure from the norm.…

Laura from Aura named in CIPR’s 70 at 70

The Chartered Institute of Public Relations has published a list of 70 members who’ve made an outstanding contribution to the Institute and the wider PR industry.  70 at 70 features…

Aura working with WEF on the third St. Andrew’s Day Torchlight Parade

Glasgow-born actor and director, David Hayman, leads hundreds in west end torchlight walk to celebrate St. Andrew’s Day
The second Glasgow’s St. Andrew’s Day Torchlight Parade took place tonight, Thursday, 30 November, and was led by distinguished actor and director, David Hayman.
Another sparkling event from the West End Festival (WEF) and supported by Scotland’s Winter Festivals, Glasgow City Council and Byres Road and Lanes BID.
Liz Scobie, WEF’s chairman said: “We were delighted to receive support from EventScotland through the Scotland’s Winter Festivals programme to be part of this winter’s activity in Scotland.
“The torchlight parade is a great way for everyone to take part in St. Andrew’s Day celebrations and is true to St. Andrew, with his community spirit.
“We’re thrilled that the second torchlight parade has been a success and so many joined us tonight.”
David Hayman added: “Tying in with the festival has been a great way of getting involved in Glasgow’s community events this winter and we’re so pleased Spirit Aid can raise awareness of its work and raise some money to help the ongoing efforts of the charity, improving lives of young people.”
The West End Festival is committed to the ongoing development of community activity in Glasgow, particularly in the west end, and has already started to make plans for the main festival in June 2018.
For further information:
Laura Sutherland, Aura PR
T: 07764 936 840 E: Tw: @laurafromaura
Notes to editors:
Supporting image caption: David Hayman leads hundreds in Glasgow’s St Andrew’s Day Torchlight Parade to celebrate St. Andrew’s Day, organised by the West End Festival and supported by Scotland’s Winter Festivals programme.
•         West End Festival website  also on Facebook, Twitter and Instagram @westendfest
•         Interviews available on request
St Andrew’s Day
1.       St Andrew is the patron saint of Scotland. A Galilean fisherman, he became an apostle of Jesus, and was known for being strong, sociable and fair, encouraging people to share what they had with those in need. 
2.       Originally St Andrew’s Day was a way for homesick Scots to get together and celebrate their shared ancestral roots. The official national day began in America on 30 November 1729 to offer support to Scottish migrants in distress.
3.       Today St Andrew’s Day presents a powerful opportunity for Scots to keep the spirit of St Andrew alive, by coming together and helping others within their community.
4.       There are many ways to get involved and celebrate Scotland’s cultural strengths and core values this St Andrew’s Day. A wide range of events will take place across Scotland from Friday 17th November until 3rd December and full details of these and ways to support local communities will be shared on from early November.
5.       Wherever you are in the world, you can join Scotland in celebrating St Andrew’s Day – from the United States and Canada to Australia, from Beijing to Bangladesh. Those who want to learn more about the traditional celebrations are encouraged to visit
6.       The Scotland’s Winter Festivals event fund is managed by EventScotland on behalf of the Scottish Government.
Laura M. Sutherland Chart.PR FCIPR
Chief, Aura
Founder, #PRFest
Founder, Scottish PR Collective

Photograph by Martin Shields 
Tel 07572 457000
© Martin Shields
Once again Aura will work with the West End Festival to promote the third Glasgow’s St. Andrew’s Day Torchlight Parade. Taking place on Friday, 30 November, St Andrew’s Day, the…

PR Consultant of the Year

DARE18 Winner Twitter Post
Last night the PRCA Dare Awards took place in the Grand Central Hotel, Glasgow. I’m delighted to report that I won PR Consultant of the Year! My entry was based…