All posts in brand

Why Fyre Festival is a case study not to copy

If you work in PR you need to watch Fyre Festival – for all sorts of reasons! I’m a bit of a binger on Netflix. I’ve probably watched most boxsets!…

PR launch: 8 steps to launch success

A PR launch presents the opportunity to showcase your product or service and to reinforce why people should buy it. Customer experiences at launch matter 100%. Your PR launch is…

Brand activation – experience, value and perceptions

brand activation aura pr scotland
Brand activation is about bringing your brand alive and giving users the real experience Brand activation is about reinforcing the value of your product or service, helping raise awareness and…