All posts in Blog

230+ digital reports analysed, paint a strong picture

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Simon Kemp, Report Author of Digital Around the World in 2019, a report produced by We Are Social and Hootsuite, has analysed 230+ digital reports and there is a wealth…

Why Fyre Festival is a case study not to copy

If you work in PR you need to watch Fyre Festival – for all sorts of reasons! I’m a bit of a binger on Netflix. I’ve probably watched most boxsets!…

Preparing for Brexit – how public relations can help

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This post is about the role public relations practitioners can and should play to help organisations understand how to prepare stakeholders and try to get the most from Brexit, whatever…

Be remarkable at what you do

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Are you ready to evolve and be remarkable? Last year I was reading a lot of predictions for 2019 public relations and communication trends. I even wrote some of my own,…

Why the media need to use credible PR spokespeople

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Last week, a storm brewed after BBC Radio 4 aired a show ‘The Art of PR‘, which featured PR practitioners who talked about public relations as if it existed to handle…

New year, new opportunities

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Happy New Year everyone! Have you set your resolutions yet? I read a great article on Girlboss about a not-do list, rather than a list of things you want to…

Looking at public relations in 2019

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What can we expect in public relations in 2019? I’ve been luck to travel to New York, as part of Aura’s 10th anniversary celebrations. I’m not long back and I’m…

10 years running my own PR business and ALL the learnings

Aura turns 10 today and I have to say, it’s be a rollercoaster of highs and lows, but I wouldn’t change any of it for a second. It’s been challenging,…

How to celebrate a business 10th anniversary

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Aura celebrates its 10th anniversary on 1 November I can’t believe it was 10 years ago, in a recession, when Aura was created and made waves. I’m now planning the 10th anniversary celebrations.…

Why PR practitioners need to learn a new language – code

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If someone said to you they couldn’t write, you’d think that was a bit odd, given it’s what we do every day. What if I said that the language of tomorrow was…