All posts in Blog

The role of public relations in digital transformation

digital transformation
The Role of Public Relations in Digital Transformation Yesterday, I was speaking at/on a virtual conference, Insight Live, by Digi Leaders. Here’s my presentation which was aimed to help move on the…

Law and PR can and should work together

AURA blog header-2
Lawyers and public relations professionals can and should work more closely together on risk and crisis Law and PR – what’s the link? Yesterday I was speaking at the annual…

Being brave and demonstrating professionalism in PR

being brave in PR
Bravery isn’t just a thing for children, adulting isn’t that easy sometimes! Being brave in PR In public relations, I feel like we’ve always acted like the poor relation to advertising,…

Keep on building

#noboundaries
Every year, I take time out to build on what I do.  I review my services, my skillset, my overall offering and try and make it more streamlined, more accessible…

Laura announced as speaker at Digital Leaders’ Insight Live summit

Insight Live - Promo Assets
60 day countdown until Insight Live Insight Live Week is a five-day virtual summit you can take part in without leaving the comfort of your desk! Even better, unlike physical conferences…

When clients do good things

2019-08-17 10.23.35
From 15-18 August, Pride Glasgow, took place.  9,000 people participated in a march at the weekend and it’s testament to the hard work put in to make it happen, despite numerous…

People buy People podcast launches

20181118LauraSutherlandDumbo-55
For the last few years I’ve talked about launching a podcast. The main reason I wanted to launch a podcast is because I feel a lot more emotion and personality…

PR Strategy must be set before writing a tactical plan

PR strategy
Last night I was invited to lead a conversation about PR strategy for #PowerAndInfluence, a weekly tweet chat by Ella Minty. A number of points stood out for me last night after…

Wellbeing in PR – useful resources

National Stress Awareness Month & PR
It’s been described as an epidemic – how can we ensure wellbeing in PR is a priority? April is National Stress Awareness Month and yesterday the CIPR launched its annual…

230+ digital reports analysed, paint a strong picture

digital-2019-global-digital-overview-january-2019-v01-7-1024
Simon Kemp, Report Author of Digital Around the World in 2019, a report produced by We Are Social and Hootsuite, has analysed 230+ digital reports and there is a wealth…