All posts in Blog

Why PR practitioners need to learn a new language – code

coding
If someone said to you they couldn’t write, you’d think that was a bit odd, given it’s what we do every day. What if I said that the language of tomorrow was…

New Global Principles of Ethical Practice in Public Relations and Communication Management announced

Global Principles of Ethical practice in Public Relations and Communication Management
Global Principles of Ethical Practice in Public Relations and Communication Management As public relations and communication practitioners, we have the opportunity to influence organisations and people. With that comes great…

House of Fraser’s poor communication is losing customers every minute

Screen Shot 2018-08-17 at 13.45.11
When a brand buys another brand, in this instance out of administration, communication has to be on point. There has to be a strategy in place, not just for moving…

PR Space launches to help senior practitioners focus on business

Untitled design-2
PR Space, a new initiative by Aura, has now launched and is calling for senior PR and comms practitioners from across the UK and beyond, to sign up. The retreat-style…

Why I try to help the PR and communication industry

Elections 2018
Helping the industry is helping my own development First, some context I’ve worked in public relations for over 17 years. I’ve been a member of the Chartered Institute of Public…

PR and coding: learning new skills from other disciplines

PR and coding
PR and coding: learning the basics Public Relations isn’t stagnant and it’s important practitioners continue to up-skill For a long time I’ve been talking about professional development and learning new…

Mindset

Nothing will Change if you Don't Change your Mindset
Mindset  Get out of your own way. That was the message from Lucy-Rose Walker and Gayle Mann of Entrepreneurial Spark (ESpark) at PRFest a few weeks ago. Mindset is the key…

GDPR resources

GDPR Resources - Aura PR Chartered PR Consultant UK Scotland Glasgow
In my quest to assist clients to be GDPR compliant, I have come across many useful GDPR resources. In addition to the blog I wrote last November, “Useful information and…

TSB’s poor communication could cost the bottom line

TSB crisis communication
TSB crisis communication TSB crisis demonstrates the needs for public relations to be integrated within all elements of the business After two days of down time, for a major system…

Building communities helps build the bottom line

building communities
Building communities through listening, learning and taking action Communities should form part of organisational culture No matter what business you’re in, growing communities is key to success. Whether it’s employees,…