All posts in Blog

PR Space launches to help senior practitioners focus on business

Untitled design-2
PR Space, a new initiative by Aura, has now launched and is calling for senior PR and comms practitioners from across the UK and beyond, to sign up. The retreat-style…

Why I try to help the PR and communication industry

Elections 2018
Helping the industry is helping my own development First, some context I’ve worked in public relations for over 17 years. I’ve been a member of the Chartered Institute of Public…

PR and coding: learning new skills from other disciplines

PR and coding
PR and coding: learning the basics Public Relations isn’t stagnant and it’s important practitioners continue to up-skill For a long time I’ve been talking about professional development and learning new…

Mindset

Nothing will Change if you Don't Change your Mindset
Mindset  Get out of your own way. That was the message from Lucy-Rose Walker and Gayle Mann of Entrepreneurial Spark (ESpark) at PRFest a few weeks ago. Mindset is the key…

GDPR resources

GDPR Resources - Aura PR Chartered PR Consultant UK Scotland Glasgow
In my quest to assist clients to be GDPR compliant, I have come across many useful GDPR resources. In addition to the blog I wrote last November, “Useful information and…

TSB’s poor communication could cost the bottom line

TSB crisis communication
TSB crisis communication TSB crisis demonstrates the needs for public relations to be integrated within all elements of the business After two days of down time, for a major system…

Building communities helps build the bottom line

building communities
Building communities through listening, learning and taking action Communities should form part of organisational culture No matter what business you’re in, growing communities is key to success. Whether it’s employees,…

MailChimp and GDPR

GDPR and MailChimp
MailChimp has introduced a guide to help businesses through GDPR I use MailChimp for my own work and I recommend clients use it too, as it integrates well with other…

PR success isn’t based on coverage achieved

coverage - Paul Smith - Aura PR
PR success isn’t based on coverage achieved, it’s based on achieving measurable objectives Why do some businesses and PR practitioners still think a PR objective is to achieve coverage? I…

Will public relations be killed by artificial intelligence?

artificial intelligence and public relations
Public relations and artificial intelligence can work together PR practitioners are scared of the term ‘artificial intelligence’ and it could cost them, being slow to modernise, up-skill and learn how…