MailChimp has introduced a guide to help businesses through GDPR

I use MailChimp for my own work and I recommend clients use it too, as it integrates well with other software and websites.

MailChimp has now introduced some very useful guidance for everyone and I’ve just implemented it.

GDPR and PR - Aura PR

The downside is, you may lose data as a result.

If you segment your data, like I’ve done for a client, which was opt-in from 3 years ago, anything before that will now be sent an opt-in consent form, through MailChimp.

Have a read and if you need a hand, get in touch!

Here’s the link