And breathe… The Lighthouse Design Impact Awards event was last night, Thursday 23 October, and after all the preparation and the inevitable rushing around, we’re taking a well-earned moment to reflect on the evening.
We had a great time at The Lighthouse with the team, the guests and of course, Ian Callum! We’re pleased with the support from The Herald and STV Glasgow – both came along and gave us a good shout. STV Glasgow were broadcasting live! The hashtag #DIAScot we created in the lead up to the event made sure we were kept busy on Twitter too. We’ve not completed the evaluation but over the last 24 hours the hashtag reached almost 60,000 Twitter accounts!
The momentum really picked up in the last couple of days and the response we’ve seen following the event has been phenomenal. The design community in Scotland is incredibly supportive, which is just what you want for an event like the Design Impact Awards.
Ian Callum, Jaguar’s Design Director, presented both of the awards on the night. The runaway winner was icecream architecture for their work with Beyond The Finish Line, in partnership with Firstport – a project to mobilise young people to regenerate their local areas while harnessing the momentum of the Commonwealth Games. They went away with not only the judge’s award and £5,000 but also the public’s choice award – which people voted for in the shortlist exhibition, in the lead up.
Once we knew the winner, we had a very short space of time to turn around the press release and get it out. Typically, the wi-fi chose this time to go down, but with a little quick thinking and tech-savvy ‘hotspot’ tapping we managed to get the release out and timed in nicely with the announcement on social media.
Key lessons learned from our experience on this project? You can never be too prepared, it pays to have contacts and bring them into the fold if relevant, always ensure there’s internet connection, ensure you mingle with the guests (it’s great for getting informal feedback) oh and finally, DON’T wear high heeled knee length boots all day!