Simon Kemp, Report Author of Digital Around the World in 2019, a report produced by We Are Social and Hootsuite, has analysed 230+ digital reports and there is a wealth of information contained for PR professionals to read and then reflect on.
Highlights taken from the report:
This year’s collection of 230+ reports reveals some striking new numbers in countries across the globe, with developing economies showing some particularly strong growth.
Internet users grow
The big story in this year’s data is the accelerating growth in internet users. More than 360 million people came online for the first time during 2018, at an average rate of more than 1 million new users each day. 57 percent of the world’s population is now connected to the internet, with trends indicating that all of the original ‘Next Billion Users’ are now online.
Screen time grows
We’re spending significant amounts of time online, too. The average internet user now spends more than 61⁄2 hours online each day, meaning that the world’s digital community will spend a combined total of more than 1.2 billion years using the internet in 2019.
Social media continues to account for the greatest share of that time, and the average user spends more time on social today than they did this time last year. The number of social media users around the world has increased by more than 280 million since January 2018, but there have also been some user declines across some of the world’s top social platforms. See the full report to help you make sense of this changing social landscape.
Mobile use still rising but slower growth rate
Mobile users grew by a more modest 100 million over the past year, but that slower growth is perhaps to be expected, given that two-thirds of the world’s population already uses a mobile. However, mobile has helped fuel strong growth in e-commerce over the past year, with m-commerce and mobile wallets playing an increasingly important role in the lives of people all across the globe.
This year’s reports also take a closer look at some of the more recent additions to the digital landscape, including the growing use of voice control, and public adoption of cryptocurrencies.
Hootsuite recommends focusing on three areas
- Rebuild trust with consumers
- Break down marketing silos
- A unified view is imperative – using data to gain insight and inform strategy
There are 221 slides to view, going into detail in each country and it’s worth reading so you’re aware of the global impact of digital.