Laura Sutherland is an independent, Chartered PR practitioner and a Fellow of the Chartered Institute of Public Relations (CIPR). She has 16 years’ experience in public relations, events and communications working across a variety of sectors. From luxury automotive brands and global manufacturing to high street fashion, design and culture, Laura’s exciting career has enabled her to widen her skills and experience with a particular emphasis on strategy.
Laura says: “Being a Chartered Practitioner sets me apart from the majority of the PR community. It demonstrates I am at the top of my game and I’m committed to the highest of professional standards. I didn’t just appear with a laptop one day and start writing!
“I devise strategies for forward-thinking innovative businesses and organisations. I believe an informed strategy, linked to business objectives, is how public relations can help businesses grow.
“I want to work with like-minded people and businesses, who are passionate about their purpose and really want to engage and understand their market. I love my job and the work that I do and I’d like to see more businesses benefit from strategic public relations.”
Laura is a member of the CIPR’s Council. Take a look at her profile on LinkedIn for her formal biog.
Laura is also founder of #PRFest, the world’s only festival dedicated to public relations. The inaugural sell-out festival took place in June 2016 with 120 attendees and 31 speakers (international and UK), across two days. The second #PRFest will took place 15-16 June 2017 in Edinburgh with the same number of attendees and further developed the concept.
In addition, Laura has also co-written a best practice skills guide for the CIPR, discussing the ethics of paid and earned media, which was subsequently launched as part of the CIPR’s Ethics Festival last year. Laura was also asked to lead a group of practitioners from across the world to review AMEC’s new integrated evaluation framework on behalf of the PRCA.
Laura contributed to the second PRStack book.